A simple idea is often the way to great results, and therefore, Mads has specialized in creative concept development that creates relevance, meaning, and engagement among its target groups. In other words, Mads is capable of picking up the client’s key message and turning it into a story that centres around the needs of the audience. Storytelling must function optimally across channels. For that reason, Mads works within the areas of film, digital, and graphic design with equal ease. It’s all about turning communication into something that concerns us.

Force of Nature is a creative communications agency - specialized in culture in the broadest sense of the term: film, art, sport, fashion and design.We form creative commercial concepts and communication solutions with a holistic and realistic approach towards our society.We help brands and various cultural projects to create a stronger brand story. We work in the tension between a creative design agency and an innovative communications agency, often through the production of visual and engaging content.We aim at communicating through our common passion for culture. Culture is passion-driven and it is this passion we wish to spread through a wide range of initiatives – this being production of print, film, design, events and campaigns. We constantly work towards breaking down the silo between different genres. Our biggest asset is to make culture attractive to a wider audience in a natural way.

Creative Director at Starfighters Nordisk Film advertising agency. Responsible for overall strategy and creative solutions across all platforms. Main areas of work are launching local danish movies, as well as independent titles throughout the Nordic Region. Also responsible for developing and implementing campaigns for PlayStation in the Nordic Region.

Force of Nature is a retail space and gallery set-up located in Copenhagen Denmark. Dealers of the finer things in life – with a focus on products with a strong history. The store is set-up to look like a funeral home office – with a clean and discreet profile that suits our products as well as the “Life before Death” philosophy of the company.

Later know as Propaganda McCann and now Mensch.