Head Of Sales, Nordic+, Eastern Europe
CurrentDeveloped and executed strategic roadmaps to achieve overall growth plans.- Led operations for physical retail stores- Developed playbook for markets and teams in wholesale and retail.- Led Nordic+ & Eastern Europe sales team and Key Account Managers (KAMs).- Built strategic partnerships with key accounts (KAs).- Drove initiatives across wholesale, retail, and e-commerce channels.- Executed distribution strategy and product segmentation.- Overall P&L responsibility for Nordic+ & Eastern Europe markets across business models.Insights & Analytics:- Led development of analytic approaches to understand customer and market dynamics (B2B & B2C).- provided insights and actions on collection meetings, price and margin meeting across markets - Provided insights to optimize business processes, brand strategies, and investments.- Tracked performance and markets, driving key business decisions.- Developed reports and KPI tracking to optimize retail operations.- Supported production with volume forecasting.- Provided market data analytics to support design and identify business opportunities.- Supported international sales managers with market insights and customer buying behavior.Go-to person for performance data and Power BI personalization reports.