Mads Quistgaard is a Chief Executive Officer and Founding Partner, urgent.agency at urgent.agency. He possess expertise in art direction, typography, concept development, design strategy, visual identity and 34 more skills. Colleagues describe him as "Whenever you meet Mads you'll instantly notice his positive energy and persuasive personality. He is a master of the craft and a scholar of the strategic application of design, which makes Mads an excellent Design Director. Additionally, Mads is also a renowned advocate for design and branding. It is not rare to find Mads sharing his knowledge in newspapers, television or at lectures in universities, making him an essential asset to contemporary danish design." and ""