Mads Schjølin Email & Phone Number

Head of Digital Customer Engagement department focusing on the intersection between digital and commercial (marketing/sales) in B2B and life science. I help clients move from a traditional sales rep-driven go-to-market model towards a more progressive approach with sales and marketing working together with digital at the core. I have helped +20 companies of DKK 1B+ revenue to deliver +300% ROMI (Return On Marketing Investment). I believe that marketing can and should be measured by contribution to sales pipeline. If you are a commercial leader in B2B/life science who shares this belief, I would like to talk to you :)

Copenhagen

Copenhagen Area, Denmark

Teaching Digital Entrepreneurship to Master students at Copenhagen Business School

Copenhagen Area, Denmark

Drinkster was an eCommerce nightlife. I was responsible for strategy, international expansion, online marketing and product development.Together with an awesome team of ~15 dedicated people, I have achieved the following results:- Raised two rounds of funding- Signed >100 bars and subscribed >50k users- Won the Nordic Startup Awards 2012- Achieved annual triple-digit growth and profitability

Copenhagen Area, Denmark

In Deloitte Financial Advisory Services, I worked mostly with growth strategy.Selected projects:- Hospitality industry aggregator: concept development for digital transformation and strategy/business case for spin-off- Electric company, acquisition: financial due diligence- IT company: 3-year strategy aimed at tripling revenue. Including go-to-market strategy, customer channel analysis and execution roadmap

Copenhagen Area, Denmark

As part of the CIO services division of Deloitte Consulting, I primarily worked with IT strategy and sourcing. I drove analysis, conducted workshops and headed workstreams with customer management and presented to steering committees. I was also responsible for and taught at Deloitte's annual IT strategy course.Selected projects:- Health care industry: IT/business strategy aimed at broadening the region's vision for adapting cutting edge technology- Pension provider: IT strategy focused on aligning IT with business strategy- Health care industry: post-merger organisational redesign and cost reduction analysis- Transportation industry: IT strategy. including work streams: management & governance, portfolio & financial, enterprise architecture, organization & sourcing and business strategy & alignment. Analyzed IT support of business processes and “make or buy” considerations for operations.

Copenhagen Area, Denmark

Developing C# and SQL for Microsoft CRM

Copenhagen Area, Denmark

eCommerce advisory and online marketing. Provided search engine optimization and PPC (Adwords) consultancy.

Copenhagen Area, Denmark

Helped clients get web/software development outsourced to India. Analyzed needs, wrote requirements specification and managed projects.

Copenhagen Area, Denmark

Selected projects:- Telecom industry: Built business intelligence solution to improve development project resource estimates.- Telecom industry: Defined and implemented KPI tracking in Balanced Scorecard for major outsourcing programme

Chandigarh Area, India

Managed projects through requirements analysis/specification, design, development and testing.

Master’S Degree, Business Administration And Computer Science

Hba, Management

Bachelor, Computer Science, It Project Management, Managerial Economics

Study Abroad, Communication, Business, Philosophy, Psychology