Passionate about performance marketing and branding - especially within e-commerce and the DTC-space.Broad strategic toolbox ranging from high-level digital strategy (+ corporate strategy) and business model innovation to daily operations, performance management & business intelligence, and managing digital growth strategy - with an emphasis on e-mail marketing and paid social activities among many other disciplines.Currently exploring data visualization, better reporting and linking marketing data to growth drivers and budgets - i.e. figuring out how different marketing channels and activities actually contribute to revenue, and how this data can be used to build a roadmap of strategic growth initiatives across the whole sales funnel in order to optimize ressource and budget allocation. Experience in growing traffic, increasing conversions and maximising customer lifetime value in close collaboration with agencies and freelancers. Deep interest in working across all stages of the sales funnel, and managing the digital growth process from ideation to prioritization, test and optimization based on extensive data-insights. Specialties: Digital Growth Strategy, Digital Sales Channels, Marketing Reporting, Analytics & Dashboarding (Web Analytics + data from Facebook, Google Ads, Email-marketing, SEO, affiliate etc), E-commerce, Digital Business Model Innovation, Paid Media, Automation Flows, Social Media, Content Strategy, Project Management and Marketing Operations.