Mads Terp

Mads Terp Email and Phone Number

Co-Owner at Clarify Commerce | Experienced performance marketeer @ Clarify Commerce
Mads Terp's Location
Birkerød, Capital Region of Denmark, Denmark, Denmark
Mads Terp's Contact Details

Mads Terp personal email

n/a
About Mads Terp

Digital performance marketing advisor and practitioner. Curious and passionately eager to help brands unleash their full potential. My primary toolbox is everything that lives within Google Ads and Google Marketing Platform: Google Analytics, Google Tag Manager (GTM & sGTM), Display & Video 360 (DV360), Campaign Manager 360, Optimize 360, Search Ads 360 (SA360).I am currently working as CEO of Resolution Denmark A/S, which is Omnicom Media Group's Digital Performance Marketing agency. Resolution helps both its own (direct clients) and clients within Omnicom Media Group’s Media Agency brands OMD, PHD and Hearts & Science.

Mads Terp's Current Company Details
Clarify Commerce

Clarify Commerce

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Co-Owner at Clarify Commerce | Experienced performance marketeer
Mads Terp Work Experience Details
  • Clarify Commerce
    Co-Owner
    Clarify Commerce Sep 2023 - Present
    Hellerup, Capital Region, Denmark
  • Trkkn Denmark A/S
    Administrerende Direktør
    Trkkn Denmark A/S Jul 2022 - Feb 2023
    Denmark
    In parallel with my job as CEO in Resolution I am also CEO of the Danish part of TRKKN.TRKKN is one of the leading cloud and marketing technology partners and full-service providers for data-driven marketing across the fields of Digital Analytics, Conversion Optimization, Advanced Analytics & AI, Ad Tech, Cloud Engineering and Tech & Data Strategy. As a certified partner and reseller of all Google Marketing Platform products as well as the Google Cloud, TRKKN advises and supports well-known national and international customers in the development and implementation of a data and marketing strategy around the Google Tech Stack.
  • Resolution Denmark
    Administrerende Direktør
    Resolution Denmark Feb 2021 - Feb 2023
    Copenhagen, Capital Region, Denmark
    As CEO of Resolution Denmark my primary focus is to develop the company in five areas. - Craft & product development- Sales & Marketing- Customer satisfaction- Employee engagement- ProfitabilityCraft & product development is very close to my heart. In one of my previous roles in Resolution as Search Director, I taught myself to write JavaScript to utilise what was then a new feature in Google Ads called Google Ads Scripts. I used my newly learned skill to automate many of the tasks that my Search colleagues and I performed everyday such as bidding, reporting, error checking etc. The trigger-based bidding script I made back then was depreciated only a couple of years ago, due to significant improvements in Google’s Smart Bidding algorithm. Today I use my competencies to innovate directly on our client businesses through digital transformation roadmaps & consultancy.The success of Sales & Marketing comes natural for me because I have been working with those areas since the beginning of my professional career. I participated in a significant number of pitches, and I know what I takes to do a good pitch. I use my experience in this area to train and inspire colleagues and of course to win new clients. It is paying off, since we are experiencing record breaking growth numbers in Resolution now. We measure customer satisfaction and employee engagement continuously and both come out on a very high level.It goes without saying that profitability is always of paramount importance - both Resolution and in our clients’ businesses. Finding the right balance between revenue and profit is an exercise I find both stimulating and indispensable.
  • Resolution Denmark
    Managing Director
    Resolution Denmark Mar 2019 - Feb 2021
    Copenhagen Area, Capital Region, Denmark
    Same job as my current job, but the legal entity Resolution Denmark A/S wasn't created before February 2021.
  • Resolution Denmark
    Group Director, Search
    Resolution Denmark Jan 2015 - Feb 2019
    Copenhagen Area, Denmark
    I am responsible for Resolution Paid Search offering and the people working in the paid Search department
  • Resolution Denmark
    Search Director
    Resolution Denmark Feb 2014 - Dec 2014
    Copenhagen Area, Denmark
  • Resolution Denmark
    Senior Search Manager
    Resolution Denmark Oct 2013 - Feb 2014
    Copenhagen Area, Denmark
    My job is to create unparalleled Search Engine Marketing (SEM) programmes that deliver incremental, measurable business results for a wide range of clients.
  • Resolution Denmark
    Search Manager
    Resolution Denmark Mar 2013 - Oct 2013
    Copenhagen Area, Denmark
    My job was to create unparalleled Search Engine Marketing (SEM) programmes that delivered incremental, measurable business results for a wide range of clients.
  • Omnicom Media Group A/S
    Search Planner
    Omnicom Media Group A/S Mar 2012 - Feb 2013
    Copenhagen Area, Denmark
    My job was to create unparalleled Search Engine Marketing (SEM) programmes that delivered incremental, measurable business results for a wide range of clients.
  • Uniq Partner
    Salgschef / Sales Manager
    Uniq Partner Jan 2011 - Mar 2012
    Herlev Hovedgade 195, Herlev
  • Uniq Partner
    Account Manager
    Uniq Partner Dec 2009 - Dec 2010
  • Elm - Sport & Arts
    Account Manager
    Elm - Sport & Arts Jun 2007 - Dec 2009
  • Elm A/S
    Trainee
    Elm A/S Jan 2007 - Jun 2007
    Sales trainee

Mads Terp Skills

Google Analytics Sem Search Advertising Display Advertising Google Adwords Professional Web Analytics Conversion Optimization Online Marketing Google Webmaster Tools Online Advertising Digital Marketing Microsoft Excel Adwords Scripts Search Engine Marketing Google Apps Searchcenter Adwords For Video Search Google Adwords Yahoo Search Marketing Omniture Google Marketing Platform Google Ads

Mads Terp Education Details

Frequently Asked Questions about Mads Terp

What company does Mads Terp work for?

Mads Terp works for Clarify Commerce

What is Mads Terp's role at the current company?

Mads Terp's current role is Co-Owner at Clarify Commerce | Experienced performance marketeer.

What is Mads Terp's email address?

Mads Terp's email address is ma****@****adst.dk

What schools did Mads Terp attend?

Mads Terp attended Aarhus Business College.

What are some of Mads Terp's interests?

Mads Terp has interest in Golf Hunting Skiing Motorcycles, Golfhuntingskiingmotorcycles.

What skills is Mads Terp known for?

Mads Terp has skills like Google Analytics, Sem, Search Advertising, Display Advertising, Google Adwords Professional, Web Analytics, Conversion Optimization, Online Marketing, Google Webmaster Tools, Online Advertising, Digital Marketing, Microsoft Excel.

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