Madusha Withanage Email & Phone Number

Canada

• Achieved 300% increase in organic traffic to the website within 3 months by ranking 20+ Generic keywords on the 1st search results page for both USA & Canada markets.
• Improved YouTube video views by 173% and watch time by 88% within a single month (April 2024 – May 2024) by revising the content and SEO strategy.
• Maintained above 40% open rate in the weekly email newsletter by attracting a quality audience and providing topics that resonate with the audience.
• Tripled the organic video views for @susanlhobson on TikTok by revising the content strategy.
• Managed the company's CRM system, actively involved in contact management, marketing funnel creation, marketing automation, email marketing, and website content management, with proficiency in both GoHighLevel and.
• Researching the target audience and analyzing data gathered from CRM and Google AnalyticsTools & Platforms:

• Obtained over 6% conversion rate (benchmark – 2%) for Google Ads for real estate clients.
• Attained over 4% conversion rate (benchmark – 2%) for Google Ads for IT clients.
• Developed digital media strategies (both social media & PPC) for SlaxMedia clients.Tools & Platforms
• Paid Media (Including Paid Social Media) – Google Ads (Search, Display, YouTube Ads, Mobile Ads, Remarketing Ads), LinkedIn Ads, Merchant Center
• Analytics & Tracking Tools – Google Analytics, Tag Manager

• Achieved over 80% client satisfaction according to the Nestlḗ global agency evaluation in 2022 (Region Average 70%).
• Doubled the annual revenue generated from Nestlḗ brands from 2020 to 2021, and 2021 to 2022 which had a contribution of over 50% to the company’s revenue.
• Developed the annual digital strategy & roadmap for Nestlḗ in 2020 & 2021.
• Improved cost per result by 30% within 1 month by introducing and launching personalised marketing for Nestlḗ.
• Launched over 50 social media campaigns which resulted in over 80% increase in annual result rate (Engagement & Visibility) compared to the 15% average in the past.
• Set up A/b testing and Brand Lift Campaigns.

• Formed & developed the digital marketing department at Outdesk Interactive and grew the client base to 14 within 1.5 years (KDG Cars, CarChief, Yara Hotels, Konsept Centro, Star Holdings, etc.)
• Ran Facebook and Google Ads for the automobile industry with a conversion rate of over 5%.
• Increased the organic follower base for Starlight Sri Lanka (FMCG brand) by 450% within 1 year.
• Improved the organic engagement for Starlight Sri Lanka by over 700% within 1 year.
• Involved in web project management, including requirement gathering, research & user journey analysis, user acceptance testing, and providing recommendations to clients.Platforms & Tools:
• Paid Media (Including Paid Social Media) – Meta Ad Manager (Facebook & Instagram Ads), Google Ads (Search, Display, YouTube Ads, Mobile Ads, Remarketing Ads), LinkedIn Ads

• Grew E-commerce sales by 32% within 3 months by revamping the E-Commerce site.
• Restructured the mobile checkout process to reduce the bounce rate from 80% to less than 20%.
• Boosted E-Commerce revenue by over 200% within a year by running regular promotional campaigns (Australia & UK Shops – 2015 to 2016).
• Designed and launched the Dilmah Tea loyalty scheme which increased repeat purchases by 26%
• Provided the web audit & SEO audit to improve the organic traffic to the E-Commerce site.
• Set up & managed SEO strategy for the e-commerce site.

Peliyagoda

- Developed & managed eCommerce strategies for host countries alongside an overall global strategy.- Oversee customer relationship management & operational efficiency.- Designed, developed, executed & managed online promotions.- Setup & managed / optimized digital advertising campaigns- Setup, monitored & managed annual eCommerce Budgets & KPIs.

Nawala

• Managed budgets of over $1 million per annum.
• Set up & managed SEO Campaigns – SEO Audit, Keyword research, Title, meta & Alt tag creation, On-site SEO optimization & Assisted Offsite SEO Process.
• Set up & managed Google & Bing Ads – keyword research, campaign setup, Ad text creation & campaign optimization.

Sri Lanka

Colombo

• Managed clients such as HSBC Algeria, TATA Communication, Dialog Axiata, etc.
• Helped to develop marketing, re-branding and strategic solutions for brands.
• Involved in primary & secondary research and conducted market & competitor analyses.
• Managed multiple teams of 3 – 6 analysts

Postgraduate Certificate, Digital Marketing & Marketing Analytics, Gpa 4.0

Awarded the Academic Award of Excellence

Master Of Business Administration (Mba), Entrepreneurship, Distinction

Dissertation Topic: Sentiment Analysis of Hotel Reviews in Malaysia

Bachelor Of Business And Commerce, Specialized In Banking & Finance

Activities and Societies: Member of the Badminton ClubSpecialize in Banking & Finance. Did electives subjects in Econometric, Marketing.

London A Level

Math, Psychology, Law, AS Level Physics

O Level

Activities and Societies: Member of the School Squash Team, Member of computer society