Madusha Withanage

Madusha Withanage Email and Phone Number

Digital Marketing Manager | Crafting Data-Driven Strategies to Elevate Brand Performance @ Elite High Performance
Madusha Withanage's Location
Canada, Canada
Madusha Withanage's Contact Details

Madusha Withanage work email

Madusha Withanage personal email

About Madusha Withanage

I am an experienced and results-driven digital marketer with over 10 years of expertise in digital marketing and over 6 years of management experience. I've successfully handled over 25 renowned brands, including Nestle, HSBC, and Dilmah Tea with a proven track record of planning and executing 100+ high-impact digital marketing campaigns across 5 continents. I have honed my skills at leading agencies like Ogilvy & Mather and working with renowed clients like Nestlḗ. I excel in leveraging data-driven strategies to optimize online visibility, boost customer engagement, and drive lead generation and purchases. Digital Marketing Experience: 10+ Years’ experience in Digital Marketing strategy, PPC (Paid Media), Search Engine Optimization (SEO), Social Media Marketing, Data Analytics, Performance Marketing, Email Marketing and Account Management. 7+ Years’ experience in Performance Marketing. 5+ Years’ experience in CRM Systems, 2+ Years’ experience in Programmatic Marketing. Managerial Experience: 6+ Years as a Manager, 5+ Years as a Client Account Manager (Digital Agency experience)Market Exposure: North America, Asia, Europe Oceania, and AfricaNoteworthy Clients: Nestlḗ (FMCG), Elite High-Performance Inc. (High-Performance Coaching), Ascott Limited (Serviced Apartments), KDG Cars (Automobile), SlaxMedia (IT), HSBC (Banking), TATA Communication (Telecommunication)I am always seeking new challenges and innovative solutions to stay ahead in this dynamic industry. Let's connect and elevate your digital marketing to new heights. Contact details: mwithanage87@gmail.com

Madusha Withanage's Current Company Details
Elite High Performance

Elite High Performance

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Digital Marketing Manager | Crafting Data-Driven Strategies to Elevate Brand Performance
Madusha Withanage Work Experience Details
  • Elite High Performance
    Digital Marketing Manager
    Elite High Performance May 2024 - Present
    • Achieved 300% increase in organic traffic to the website within 3 months by ranking 20+ Generic keywords on the 1st search results page for both USA & Canada markets.• Improved YouTube video views by 173% and watch time by 88% within a single month (April 2024 – May 2024) by revising the content and SEO strategy.• Maintained above 40% open rate in the weekly email newsletter by attracting a quality audience and providing topics that resonate with the audience. • Tripled the organic video views for @susanlhobson on TikTok by revising the content strategy.• Managed the company's CRM system, actively involved in contact management, marketing funnel creation, marketing automation, email marketing, and website content management, with proficiency in both GoHighLevel and Kajabi CRM systems.• Researching the target audience and analyzing data gathered from CRM and Google AnalyticsTools & Platforms:• Social Media Platforms : Facebook, Instagram, LinkedIn, Reddit and TikTok• Analytics & Tracking Tools – Google Analytics, Tag Manager• CRM & Marketing Automation Tools – Kajabi and GoHighLevel• Email marketing Tools – MailChimp• Content Management Systems – WordPress• SEO Tools – Answer Public, Google Search Console, Google Keyword Planner, Screaming Frog, Ahrefs, Mangools, VidIQ, Google My Business• Social Media Tools – LinkTree, Hootsuite, Canva, Buffer, Brandwatch, BuzzSumo, Loomly, CapCut, etc.
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  • Elite High Performance
    Back End Assistant (Digital Marketing)
    Elite High Performance May 2023 - May 2024
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  • Elite High Performance
    Digital Marketing Intern
    Elite High Performance Feb 2023 - Apr 2023
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  • Slaxmedia
    Digital Marketing Campaign Manager – Managing Digital Campaigns For Usa & Canada
    Slaxmedia Apr 2022 - May 2024
    • Obtained over 6% conversion rate (benchmark – 2%) for Google Ads for real estate clients.• Attained over 4% conversion rate (benchmark – 2%) for Google Ads for IT clients. • Developed digital media strategies (both social media & PPC) for SlaxMedia clients.Tools & Platforms• Paid Media (Including Paid Social Media) – Google Ads (Search, Display, YouTube Ads, Mobile Ads, Remarketing Ads), LinkedIn Ads, Merchant Center• Analytics & Tracking Tools – Google Analytics, Tag Manager
  • Ogilvy
    Manager Digital Strategy
    Ogilvy Apr 2020 - Aug 2022
    • Achieved over 80% client satisfaction according to the Nestlḗ global agency evaluation in 2022 (Region Average 70%).• Doubled the annual revenue generated from Nestlḗ brands from 2020 to 2021, and 2021 to 2022 which had a contribution of over 50% to the company’s revenue.• Developed the annual digital strategy & roadmap for Nestlḗ in 2020 & 2021.• Improved cost per result by 30% within 1 month by introducing and launching personalised marketing for Nestlḗ.• Launched over 50 social media campaigns which resulted in over 80% increase in annual result rate (Engagement & Visibility) compared to the 15% average in the past.• Set up A/b testing and Brand Lift Campaigns. • Used attribution models to improve budget optimization by approximately 150%.• Was involved in client pitches for Reckitt Benckiser & SLT Mobitel.Tools & Platforms:• Paid Media (Including Paid Social Media) – Meta Ad Manager (Facebook & Instagram Ads), Google Ads (Search, Display, YouTube Ads, Mobile Ads, Remarketing Ads), Eskimi (programmatic advertising), AdRoll, TikTok Ads, and LinkedIn Ads• Analytics & Tracking Tools – Google Analytics, Tag Manager• CRM & Marketing Automation Tools – Salesforce (limited exposure)• SEO Tools – SEM Rush, Answer Public, Google Search Console, Google Keyword Planner, Screaming Frog, Ahrefs, Google My Business, Brightedge• Social Media Tools – Hootsuite, Canva
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  • Outdesk
    Head Of Digital Marketing
    Outdesk Nov 2017 - Apr 2020
    • Formed & developed the digital marketing department at Outdesk Interactive and grew the client base to 14 within 1.5 years (KDG Cars, CarChief, Yara Hotels, Konsept Centro, Star Holdings, etc.)• Ran Facebook and Google Ads for the automobile industry with a conversion rate of over 5%. • Increased the organic follower base for Starlight Sri Lanka (FMCG brand) by 450% within 1 year. • Improved the organic engagement for Starlight Sri Lanka by over 700% within 1 year. • Involved in web project management, including requirement gathering, research & user journey analysis, user acceptance testing, and providing recommendations to clients.Platforms & Tools:• Paid Media (Including Paid Social Media) – Meta Ad Manager (Facebook & Instagram Ads), Google Ads (Search, Display, YouTube Ads, Mobile Ads, Remarketing Ads), LinkedIn Ads• Analytics & Tracking Tools – Google Analytics, Tag Manager• CRM & Marketing Automation Tools – HubSpot, Freshsales• Email marketing Tools – MailChimp• Content Management Systems – WordPress, Wix• SEO Tools – SEM Rush, Answer Public, Google Search Console, Google Keyword Planner, Screaming Frog, Ahrefs, Mangools, Google My Business• Social Media Tools – LinkTree, Hootsuite, Canva, Buffer, TweetDeck, etc.
  • Dilmah Tea
    Assistant Manager Ecommerce
    Dilmah Tea Dec 2015 - Oct 2016
    • Grew E-commerce sales by 32% within 3 months by revamping the E-Commerce site. • Restructured the mobile checkout process to reduce the bounce rate from 80% to less than 20%.• Boosted E-Commerce revenue by over 200% within a year by running regular promotional campaigns (Australia & UK Shops – 2015 to 2016).• Designed and launched the Dilmah Tea loyalty scheme which increased repeat purchases by 26% • Provided the web audit & SEO audit to improve the organic traffic to the E-Commerce site. • Set up & managed SEO strategy for the e-commerce site.• Identifying trends when planning promotions. Platforms & Tools• Paid Media (Including Paid Social Media) – Meta Ad Manager (Facebook & Instagram Ads), Google Ads (Search, Display, YouTube Ads, Mobile Ads, Remarketing Ads), LinkedIn Ads, Merchant Center• Analytics & Tracking Tools – Google Analytics, Tag Manager• Email marketing Tools – MailChimp• Content Management Systems – WordPress, Magento, Shopify, BigCommerce• SEO Tools – Answer Public, Google Search Console, Google Keyword Planner, Screaming Frog, Mangools• Social Media Tools – Hootsuite, TweetDeck
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  • Dilmah Tea
    Ecommerce Executive
    Dilmah Tea Oct 2014 - Dec 2015
    Peliyagoda
    - Developed & managed eCommerce strategies for host countries alongside an overall global strategy.- Oversee customer relationship management & operational efficiency.- Designed, developed, executed & managed online promotions.- Setup & managed / optimized digital advertising campaigns- Setup, monitored & managed annual eCommerce Budgets & KPIs .
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  • Emarketingeye
    Senior Online Marketing Analyst
    Emarketingeye Dec 2013 - Oct 2014
    Nawala
    • Managed budgets of over $1 million per annum.• Set up & managed SEO Campaigns – SEO Audit, Keyword research, Title, meta & Alt tag creation, On-site SEO optimization & Assisted Offsite SEO Process.• Set up & managed Google & Bing Ads – keyword research, campaign setup, Ad text creation & campaign optimization.
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  • Emarketingeye
    Online Marketing Analyst
    Emarketingeye Jun 2012 - Dec 2013
    Sri Lanka
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  • Mti Consulting
    Business Analyst
    Mti Consulting Aug 2011 - Jun 2012
    Colombo
    • Managed clients such as HSBC Algeria, TATA Communication, Dialog Axiata, etc.• Helped to develop marketing, re-branding and strategic solutions for brands.• Involved in primary & secondary research and conducted market & competitor analyses.• Managed multiple teams of 3 – 6 analysts
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Madusha Withanage Skills

Seo Google Adwords Business Analysis Market Research Google Analytics Analytics Online Advertising Web Analytics Online Research Strategic Planning Business Strategy Marketing Strategy Team Management Ppc Online Marketing Search Engine Optimization Html E Commerce Social Media Marketing Management Consulting Digital Marketing Business Analytics Magento Search Advertising Display Advertising Search Engine Marketing Wordpress Content Management Systems Email Marketing Web Project Management Digital Strategy Competitive Analysis Keyword Research Customer Relationship Management

Madusha Withanage Education Details

Frequently Asked Questions about Madusha Withanage

What company does Madusha Withanage work for?

Madusha Withanage works for Elite High Performance

What is Madusha Withanage's role at the current company?

Madusha Withanage's current role is Digital Marketing Manager | Crafting Data-Driven Strategies to Elevate Brand Performance.

What is Madusha Withanage's email address?

Madusha Withanage's email address is ma****@****hoo.com

What schools did Madusha Withanage attend?

Madusha Withanage attended Confederation College, University Of Nottingham, Monash University, Bracknell & Wokingham College, Visakha Vidyalaya.

What are some of Madusha Withanage's interests?

Madusha Withanage has interest in Social Services, Archaeology, Travelling, Education, Environment, Poverty Alleviation, Science And Technology, Digital Marketing, Sports, New Technologies And Cognitive Psychology.

What skills is Madusha Withanage known for?

Madusha Withanage has skills like Seo, Google Adwords, Business Analysis, Market Research, Google Analytics, Analytics, Online Advertising, Web Analytics, Online Research, Strategic Planning, Business Strategy, Marketing Strategy.

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