GoodSource Solutions sells & distributes food, creates exclusive food lines, and warehouses products from the national brands customers know and trust.

Prove Marketing ROI is a digital consultancy that helps small to enterprise class businesses achieve their eCommerce revenue goals. We offer guidance on strategy, development, and execution across all markets and platforms.Clientshttps://redwoodenergysolutions.ca/ - Strategic guidance on Web content and social media advertising to a mid-size green energy provider in Toronto, ON Canada. https://tokkiki.com/ - Certified Shopify partner to this Southern California based upcycled jewelry creator, focused on campaign tracking, analytics and eCommerce infrastructure.

Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue over $40 billion and over 100,000 employees worldwide. Their Mission is to enable their customers to make the world healthier, cleaner and safer.• Achieved consistent mid-double-digit growth in global eCommerce and funnel revenue, building from baseline to $24M in eCommerce and $133M in funnel revenue in 2022.• Integrated Third Party Media, Social Media and Public Relations employees, contractors and agencies into our thriving Digital Marketing organization.• Launched eCommerce implementations in all four global regions; AMER, EMEA, APJ and China.• Leveraged the Khoros platform to launch a global Community site (www.analyteguru.com) where customers and employees can interact in a safe, governed environment. • Introduced immersive modeling and configuration to our instrument platform, resulting in industry attention and increased lead qualification.

• Restructured a loosely structured organization of employees, contractors and agencies into 4 effective Digital Marketing teams; Content and SEO, Web Production, Marketing Automation, and SEM and eCommerce.• Inspired a global team of talented Digital Marketing leaders and technologists, working collaboratively with stakeholders in Product and Vertical Marketing.• Developed and maintained Digital Marketing metrics dashboard that showed the criticality of SEO and SEM, resulting in increased program investment.• Transitioned team to a global reach by developing support programs for Digital Marketing counterparts in EMEA, APJ and China.

Dell Software was a former division of Dell with headquarters in Round Rock, Texas. Dell Software was created by merging various acquisitions (mainly Quest Software and Sonicwall) by Dell Inc., to build out software offerings for data center and cloud management, information management, mobile workforce management, security and data protection for organizations of all sizes.• Increased ecommerce revenue 500% by identifying new product opportunities such as software renewals and professional services, performing A-B and multi-variate testing, and optimizing checkout workflow.• Managed 20+ employees, plus contractors and agencies, across 4 Digital Marketing teams; SEO, Advertising, Analytics, and Ecommerce• Oversaw $15M budget and procurement activity across Digital Marketing, providing best practices to counterparts in Web Development, Social Media, and Creative Services.

• Managed 10+ team members in SEO, Advertising, Analytics, and Ecommerce, in addition to contractors and agencies.• Led original Quest Software team through integration with Dell, including performance management, goal-setting, hire / fire decision-making, and big-company organizational agility.• Oversaw $3M budget and procurement activity in SEO, PPC and ecommerce, developing best practices to be used across Digital Marketing.

Quest Software, also known as Quest, is a privately held software company headquartered in Aliso Viejo, California, United States. Quest provides cloud management, software as a service, security, workforce mobility, and backup & recovery. The company was founded in 1987 and has 53 offices in 24 countries.• Assumed increasing levels of responsibility for Web design and development, site performance and lead generation, beginning with acquisition of Sitraka Software by Quest and ending with acquisition of Quest Software by Dell.• Grew SEO / PPC team from 1 person to 3, expanding program to each of Quest’s business units.• Launched first Quest Software store on the Cleverbridge platform in 2010. Drove revenue from $1M to $5M.