Mady Lanni Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Remote (Nyc)

-Client lead on key accounts (working directly with clients, pitching ourapproach and managing relationships)-Assist senior team with development and creation of US PR Offering and department as a founding member of the team-Coming up with strong, creative ideas that will excite our clients and target media-Mentor team members as we grow, ensuring accounts are running smoothly andKPIs are hit- Support associates with outreach as required to generate linking coverage- Manage media lists, media audits, and media relations strategy- Draft high-quality press materials and client communications- Create engaging pitches and outreach to a wide range of media titles, securing linksand coverage for our clients- Build strong relationships with a variety of journalists at key media titles- Assist the senior team as needed to develop sales presentations and support new business pitches- Develop new training materials and lead workshops to inspire the wider team and share knowledgeExample publications coverage secured on include: TechRadar, USAToday, Cosmopolitan, Refinery29 + more!

Remote

- Increasing client link portfolios by owning the reactive newsjacking service end-to-end (from ideation to reporting) and helping to scale reactive efforts within Fractl - Daily execution of high-quality newsjacking campaigns that are relevant to clientverticals that are newsworthy, engaging, and timely- Independently and frequently ideating for newsjacking campaigns across a variety ofclients- In-depth understanding of the news cycle with daily monitoring of breaking storiesacross client verticals (tech, finance, entertainment, sports, business, real estate,health, etc.)- Notable placements received include The New York Times, DailyMail, TODAY, MSNBC, Slate, Politico, and more.

Remote

- Managed a team of associates, monitors team productivity and client success- Created promotions outreach strategies using research data and various industry trends for use in link building techniques - Worked closely with the Account Management and Creative teams to help ensure the overall success of clients - Engaged in direct client communication in order to provide clear promotional updates - Oversaw the promotional success of multiple clients- Maintained relationships with contacts across different publications- Helped associates secure links across multiple high-tier publications

Remote

- Created and implemented promotional outreach strategies in order to secure links on high-tier publications- Established and maintained relationships with writers at high-tier publications- Secured coverage on multiple publications including PureWow, ApartmentTherapy, and ZDNet