Graduate from ISEG Business School in France (Bordeaux) Master Communication/Marketing.Started in entertainment and music business in 2003 at UNIVERSAL MUSIC GROUP/ IGA (Interscope / Geffen / A&M) in promotion Dpt & International Promotion Dpt.Moved back to France in November 2007 where I started my own Promotion and Consulting Company. (BOTHSIDES ENT.) Knowing both market (european & american) allowed me to bring more exposure to US artists overseas and vice versa. The goal was to find strategic solution for both markets and supplement income for my clients. I had the privilege to work with great companies such as Universal Music Group, CAA, WME, ICM, Sony BMG, G Unit,Warner Bros, Live Nation, ULM, Barclay, Fiat, Rolex, Polydor, RAI Uno, and more... In 2008 I founded FRED FRENCHY Corp. an International Booking Agency which was covering more than 25 countries. From 2008 to 2011 I've established the company as one of the most valuable independent booking agency in Europe, Africa and Middle East. FFC organized numerous tours (50 cent, PussyCat Dolls, The Game, Nicki Minaj, Future, Lady Gaga, JLO, French Montana, Rick Ross, Busta Rhymes, Mariah Carey, Snoop Dogg...to name a few). The company moved definitively in Dubai during Spring 2011. In 2015, FFC was representing more than 60% of the urban shows in the region.I've decided to diversify a little bit In 2016 I teamed up with my dear friend and client Mike Tyson in order to open a worldwide franchise of Fitness Center and Boxing Academies. "Mike Tyson Academy".I'm also committed to developing a fitness app named "CLIKNFIT" (Get Fit in One Click) A tool that allow you to book your personal trainer anytime, anywhere.Since 2018 I'm producing couple podcasts: Mike Tyson's critically acclaimed "Hotboxin' With Mike Tyson" and Alexis Texas' "Private Talk".