Mae Ng Email & Phone Number

Singapore

⦁ Support CBG Home business in go-to-market plans by developing effective, integrated communications with clear and compelling messages built on customer's insights.⦁ Supports and contributes to the overall business revenue, driving subscription and recontracts, gross adds and stickiness of add-on services.⦁ Develop marketing communications across various channels consistent with the brand guidelines and create content that are relevant to the target audience.⦁ Develop and implement marketing campaigns that are effective, memorable and resonate with our target audience. ⦁ Manages agencies to drive performance, budgeting and ensuring the successful completion of the campaigns within deadlines.

Singapore

- Manage B2B and B2C content on our English social channels- Oversee strategic partnerships for the hotel group and properties in Asia Pacific

Singapore

June 2016- Sept 2018Brand guardian and Marketing champion for two new F&B properties owned by Park Hotel Group located at the National Gallery Singapore: fine-dining Cantonese restaurant Yàn and destination rooftop bar Smoke & Mirrors. Currently assisting with corporate communications responsibilities on a Group level.• Responsible for driving brand visibility for both F&B brands through marketing initiatives, creative events and partnerships.• Work closely with various internal stakeholders and external parties to develop and execute marketing campaigns and activities.• Lead direction and strategy for external PR and social media agencies• Manage designers to produce marketing and brand collateral

Connecting fans with their favourite bands. We believe that music unites people.• Conceptualise, plan, coordinate and manage concert from start to end.• Develop and implement PR, marketing and social media plans.• Manage and liaise with different stakeholders• Media pitching and coordination of press interviews/engagements/conferences• Drive social media content to engage with fans• Secure partnerships with relevant brands and mediaHighlights• Organised over 15 concerts to date, with the biggest to date being grammy-nominated rock INCUBUS.• Secured interviews on print and online platforms such as TODAY, Catalog Magazine, NYLON Magazine.• 10 trending topics on Twitter.• Organically grew social media fanbase to 10,000 Likes on Facebook, 3107 Followers on Twitter.• Secured partnerships with Converse, Zalora, 98.7FM and 91.3FM.

Singapore

A global luxury lifestyle brand launched by L Capital. Formally known as KU DE TA.• Managed monthly marketing plan and budgeting for the Club Lounge.• Plan and execute digital marketing activities, from updating website content to social media postings.• Responsible for the development and production of all marketing collaterals, from copywriting to art direction.• Led PR efforts for the Club Lounge and managed all media requests.• Adopted a new strategy for social media channels to drive higher engagement through improved content management and creation.• Assisted in developing go-to-market strategy for 2015 and 2016 that focus on meeting organisational objectives.Highlights• Spearheaded the revamp of all digital platforms during the rebranding process from KU DÉ TA to CÉ LA VI in 2015.• Worked with a digital agency to create a brand new dynamic website with improved consumer journey, lowering bounce rate from 70% to 20%.• Implemented an effective cost-saving and user-friendly eDM system that allows custom design and targeted campaigns.• Developed collaterals to promote the brand's mixology pillar and worked closely with Head Mixologist Knut Randhem to market cocktail workshops that sold out within 2 weeks during Singapore Cocktail Week.• Chosen for a 3 months temporary relocation assignment to CÉ LA VI Hong Kong to implement and share marketing-driven SOPs and assist with day-to-day activities.• Submitted a detailed report on the Club Lounge that got CÉ LA VI into the finalist for Singapore Tourism Board’s Experience Awards 2015.

Bachelor Of Arts (B.A.), Public Relations And Communication Studies

Diploma, Mass Communication/Media Studies