Commercial Business Developing / Saraya Eco Stay and Restaurant / Goa, India.I assisted in creating and disseminating marketing materials for events. I was handling photography and graphic design tasks. I was blogging about industry trends and marketing insights. Additionally, I was managing social media accounts, increasing the follower base and engagement through targeted content and campaigns.Digital Marketing Manager / Smilelanka Tourist Agency / Sri Lanka, ColomboI was creating business and marketing plans. I was developing and executing comprehensive marketing strategies to drive brand awareness and sales growth. I was designing digital marketing tools such as brand identities and logos. I was writing the mission and vision statements for the company. Additionally, I was conducting market research and competitor analysis to identify opportunities and inform strategic planning.Commercial Business Developing / Seconds Hostel / Srilanka, Colombo.I was writing scenarios to create content for social media. I was developing new methods to make it easier for customers to contact the hostel. I was managing social media channels, including content creation, scheduling, and engagement, which resulted in a 30% increase in followers and a 25% increase in engagement rates.

I was identifying locations and acquiring land for new branches of Hyperstar's hypermarkets and supermarkets, with areas ranging from 1,500 to 10,000 m² for shops and over 10,000 m² for land. I was developing presentations for new branches and introducing them to business partners in Dubai. I was negotiating with landlords for rental contracts and gathering due diligence documents. I was preparing lease contracts and overseeing all necessary tasks until the contract was signed, including coordinating with the technical team to ensure project alignment.

In my previous role, I was responsible for creating expansion strategies for Whalemarket chain stores, which included formulating the Vision, Mission, and values of the company. I identified locations that met Whalemarket standards and negotiated with landlords to secure these sites. Additionally, I conducted market research in various cities across Iran to ensure strategic growth. I also managed contract negotiations, ensuring all finance and operation conditions were met. Furthermore, I developed task plans for the research and development departments and reviewed reports from my colleagues to maintain progress. I assisted another department by creating content for the Whalemarket website and continued to control the project even after the store openings.

Tenant Mix and Brand Mix Strategy:1. Conducted comprehensive market research to identify target demographics and shopping trends.2. Developed a strategic tenant mix plan to ensure a balanced and appealing selection of retail, dining, and entertainment options.3. Curated a diverse brand mix to attract high foot traffic and meet the demands of the target audience.Brand Outreach and Negotiations:1. Identified and established contact with potential retail brands and businesses.2. Led negotiations for tenant contracts, ensuring mutually beneficial terms and fostering strong relationships with brands.3. Secured agreements with key anchor tenants and a variety of specialty retailers to enhance the mall’s attractiveness.Operations and Maintenance Planning:1. Developed comprehensive operational and maintenance guidelines to ensure efficient mall management.2. Implemented standards and protocols for daily operations, including security, cleaning, and customer service.3. Established contractor guidelines and managed contracts to ensure quality maintenance and operational support.Project Outcomes:1. Successfully filled over 90% of retail space with high-quality tenants before the mall’s opening.2. Achieved a balanced and appealing mix of tenants that contributed to high initial footfall and customer satisfaction.3. Ensured smooth operational launch and ongoing maintenance, contributing to the mall’s reputation for cleanliness, safety, and excellent customer experience.

Project Title: Market Study of Shopping Malls in TehranMarket Research / Majid Al Futtaim / Dubai, UAE I was leading an extensive market study for an international company based in Dubai, focusing on identifying the best shopping malls in Tehran. I was managing the project single-handedly within the company, demonstrating exceptional research, analytical, and project management skills. I was executing comprehensive data collection, analysis, and reporting, using both quantitative and qualitative methods to deliver actionable insights. Additionally, I was developing detailed PowerPoint presentations and Excel reports in English to provide clear, visual representations of the analysis and findings.Project Title: Comprehensive Database of Iranian Active Brands Market Research / Majid Al Futtaim / Dubai, UAEI was leading a critical project to create an extensive database of all active Iranian brands across various industries, including fashion, food and beverage, entertainment, cosmetics, personal goods, leather and shoes, home and kitchen, and electronics. I was executing comprehensive data collection, analysis, and reporting, utilizing both quantitative and qualitative methods to deliver actionable insights. I was successfully navigating significant logistical and financial challenges to produce a high-quality, valuable report. Additionally, I was demonstrating the ability to work under pressure and meet tight deadlines while maintaining a high standard of work.