Mae Fong Choe Email & Phone Number

Copenhagen, Dk

Copenhagen Area, Denmark

I manage the Demand Forecasting of the Enterprise Solutions, Gaming and Air Traffic Control business segments across global markets.I am also responsible for the safety stock planning at the regional and virtual warehouses in AMER, EMEA and APAC.I participate in the Sales & Operations Planning (S&OP) meetings with Global and Regional Heads of Sales, Supply Chain, Product Management, Finance and Sales Directors from key markets and the New Product Introduction (NPI) planning together with Product Management and Supply Chain. I also handle enquiries on the supply viability of projects and deals with Sales counterparts globally.* Successfully managed the complex requirements of forecasting and reporting to multiple stakeholders on multiple IT platforms and planning systems during the demerger, the gradual supply chain and distribution transition between Sennheiser and Demant Groups of companies as well as the rebranding of products.

Copenhagen Area, Denmark

I was primarily responsible for the forecasting of Jewelry and Point-Of-Sales Materials for the Export markets and Travel Retail business in the Logility system. I led regular S&OP meetings with all stakeholders including Distributor Market representatives from the EMEA region, Pandora Operations, Marketing, Sales and Finance departments. I also consolidated and analyzed data (sales projections and history, market trends, seasonality, promotions, new product introductions, discontinuations etc) for the creation of a demand plan.My secondary role was to support the Financial Controller on the financial reporting processes as well as the alignment of forecasts against financial budgeting. * I launched and maintained 3 different sets of market forecasts within Logility for the various businesses within the Export and Travel Retail divisions. * I designed, compiled and summarized Monthly Sales, Revenue and Store Opening reports from the Distributors.* I initiated and led the S&OP process for the department.

Klang, Selangor, Malaysia

I set up the new Sales & Marketing Department procedures, pricing and documentation to cover the Freighting, Customs Brokerage and Transport services within the Group. Concurrently, I managed the recruitment, training and staff development within the division. The division returned profits within the first quarter and we grew the customer base while developing our network of overseas agentsAs a secondary role, I spear-headed the commercial and marketing activities within South East Asia, for the Port Representation Division (representing PD Teesport, United Kingdom and Luka Koper, Slovenia) I also Headed the Airfreight Division. In this capacity, I managed all vendor relationships with airlines, general cargo agents and cargo handling partners as well as conducted sales training for airfreight products.• I developed, executed and directed several successful events including launches, conferences, exhibitions and publicity/media campaigns in the region. • I was responsible for the initiation of the Project Logistics Division through a joint venture agreement with the Martin Bencher Group.

Klang, Selangor, Malaysia

I was headhunted to be the pioneer in the Sales & Marketing Department where I developed the procedures, documentation and practices. I multi-tasked and coordinated all buy and sell initiatives for Sea and Air Freighting services and handled all local and overseas enquiries single-handedly in the initial stages of the department set up.I performed staff orientation and ongoing training for teammates and superiors as the team grew and I also assisted with the eventual integration of the Customer Service and Business Development divisions.• Grew a consistent business portfolio where I met or exceeded all sales goals throughout my tenure and was consistently recognized for outstanding Sales and Customer Service.• Promoted in each year of service and eventually headhunted by Infinity Logistics and Transport to set up the Sales & Marketing Division.

Subang Jaya, Selangor, Malaysia

I canvassed for new business, made cold calls and initiated contact with potential customers of Freight Forwarding services. I sourced for suitable vendor services for Freighting services for destinations not covered in the Global contracts. I prepared customer proposals and quotations and closed sales for new and existing customers of Air and Sea Freight, Land Transportation, Customs Brokerage and Forwarding services. I also established the Standard Operating Procedures for newly acquired accounts.As the nominated liaison for the UPS Express division (parcel services), I provided quotations and follow up on Sales Leads for cross sales between Express and Freight services. I was also involved in the writing and maintenance of the ISO procedures within the Sales Department.• Grew my sales portfolio according to target, from new acquisitions and from expanding assigned accounts.• Acquired knowledge on supply chain methodologies and built a wide base of industry contacts.• Headhunted by CJ GLS Malaysia to expand business portfolios for non-key accounts.

Tg. Kling, Melaka, Malaysia

I planned the production schedules for the Extrusion, Weaving, Lamination, Printing, Sewing and Finishing processes according to the orders received from the Sales Department. I communicated all production instructions to the process division heads and also prepared the daily delivery instructions to the Warehouse and Transport Divisions. I acted as the main liaison between the Production and the Sales & Marketing division heads. I represented the Production divisions in the weekly Sales and Production meetings and also prepared reports for the Planning & Production department. I was also the key coordinator for the external IT consultants in the implementation of the Enterprise Resource Planning (ERP) system within the Manufacturing divisions.• Codified the manual production planning and scheduling system for the factory.• Developed a familiarity with International Standards for Organizations (ISO) systems and procedures in my role as a Committee Member • Acquired valuable knowledge and exposure in the Plastics Packaging manufacturing environment

Master Of Science, Business And Economics (Growth Through Innovation And International Marketing)

Selected to work on a Master thesis project on “International Service Logistics and Customer Orientation in a Multinational Company”.

Bachelor Of Business, Economics & Finance

Activities and Societies: Malaysian Students Association, Secretary, Badminton Association, Secretary & Representative for RMIT.

Cambridge 'A' Levels, Physics, Economics, Mathematics

Activities and Societies: Badminton Club, Secretary, Tennis Club, Secretary, Drama Society, Marketing & Promotions head, Managed a part.

Education record

Activities and Societies: Recipient of the Best Student & Best Athlete Award in graduating year of Primary school, Asst. Head.