As a Senior User Experience Researcher specializing in video game market research, I bring a mixed-methods approach to understanding player behavior and preferences. My role involves both quantitative and qualitative research, ranging from designing and implementing methodologies to analyzing data and generating insights. I collaborate closely with clients, providing them with actionable reports and strategic recommendations based on thorough analysis. My duties also include managing gameplay session proctoring, moderating user sessions, and ensuring comprehensive communication throughout the research process to align findings with client objectives.

Works as a lead analyst for research design to draw insights through data analysis to create compelling reports and presentations through storytelling and the use of data visualization techniques.● Work client-facing with clients such as Google, Samsung, UnitedHealthcare, etc. to help impact their decisions through insights provided on topics ranging from new product innovation, brand equity and loyalty, customer experiences, segmentation and more.● Analyze survey and research data, pull in and synthesize data from various sources from client provided, internal databases, and online sources, and write reports with method, analysis and findings, and recommendations.● Collaborate on projects with cross-functional teams - work directly with the client, and our internal teams composed of Sales, Account/Project Managers, Data Science, Data Tabulations, and more.● Share expertise, develop client and internal relationships to help teams and clients as needed on ad-hoc analyses requests.● Both qualitative and quantitative research expertise; statistical significance testing, SPSS, multivariate and various types of regression analysis

Predicting the future of customer health and churn.Responsible for creating and implementing customer insights strategy and providing analytical feedback on customer churn prediction. Work cross-department and directly with board of directors to provide accessible and digestible insights paired with effective data visualization. Was the voice of content creation and digital marketing strategy internally.● Responsible for sifting through large sets of data to analyze trends and themes to turn into actionable insights● Provide quantitative views of customer health and behavioral insights dig deeper into the "whys" of customer churn● Provide reporting fueled by behavioral analytics to help bring deeper insight into the company's productions and educational programs● Deliver detailed reporting to key stakeholders● Assist with an artificial intelligence led customer churn prediction tool● drive engagement through the analysis of behavior and other data metrics via reporting and data visualization tools

By applying advanced analytics to this massive aggregation of purchase data, Cardlytics makes it actionable, helping marketers/ advertisers identify, reach, and influence likely buyers at scale, and measure the true sales impact of their marketing spend.● Analyze data to provide complex projections of past campaign performance and predict future campaign performance● Provide mid-campaign forecast reports to design, model, monitor and balance campaigns to help accurately drive revenue and retention● Create budget estimates for potential new advertisers to determine potential revenue increase● Benchmark against competitors● use our data to prove the customer targeting strategy we are wanting to execute is Financially viable● Drive engagement through the analysis of behavior and other data metrics via reporting tool● In-depth understanding of SQL including experience querying large, complex data sets

Studied of the many variables that impact the formation of one's habits and the function of behavior.Familiar with and passionate about analyzing human behavior.Focused on behaviors that can be readily observed and measure.Strong analytical and quantitative problem-solving ability.Understanding of behavior trends.Conducted studies that measured specific influences, such as the environment, and looked for new ways to answer behavior questions. Thesis work on the functions of human behavior. Maintained Registered Behavior Technician certification.