Mael Dano Email & Phone Number

Greater Sydney Area

Greater Sydney Area

Sydney, Australia

• Recruited and led the Global Brand Team to reinvigorate a brand that had experienced global decline 2 years in a row and suffered from poor internal love. Switched the brand back to growth within 12-18 months while.
• ️ Led the development of a new brand vision: redefining its role within the company portfolio and its core value proposition. Repositioning to target the Millennial Mindset consumers, including complete review of the.
• ️ Led the team to deliver a clearer and more actionable 3Y Global Brand Plan: starting with robust global and local brand assessments highlighting key objectives for each lead market, identifying and prioritising key.
• ️ Rebalanced existing plan, A&P budgets, and team resources to divest some initiatives and focus on most efficient solutions, ultimately helping to reverse the brand back to growth.Other notable initiatives and.
• ️ Global Limited Edition: initiated and delivered the biggest wine limited edition in Pernod Ricard history with record markets participation. 2.6M units sold in USA, UK, Australia, Ireland, Russia, Netherlands. The.
• ️ 2021 America’s Cup: initiated and secured 3-year agreement to become Emirates Team New Zealand Official Wine Supplier in their defence of the 36th America’s Cup planned in New Zealand for 2020 and 2021. This platform.

Sydney, Australia

• Boosted the Innovation work stream. Pitched and implemented a new Global Innovation Team organisation, restructuring operations and ressources around our strategic framework and focusing on talents and expertises.Led.
• ️ Jacob’s Creek - Prosecco Spritz: Initiated and delivered the first to market ready-to-pour spritz cocktail NPD tapping into bitter and light & fresh trends. Biggest NPD launch in Australia that year with 30K+ 9Lcs.
• ️ Rêve de la Mer - French Rosé: End-to-end creation of a super premium French Rosé wine brand, giving Pernod Ricard distribution arms (incl. USA market) the potential to capture shares within this growing segment.

Sydney, Australia

• Conducted the end to end development and commercialisation of the winning concepts in partnership with launch markets. Led the annual ideation process and concept development, ensuring the NPD pipeline remained filled.
• ️ Jacob’s Creek Le Petit Rosé: led the end-to-end creation and delivery of this global NPD onthe back of a Rosé and Sparkling strategic review, positioning the brand in a growing segment inwhich it under-indexed..
• ️ Awarded best innovation and global best practice by Pernod Ricard COMEX in 2017.
• ️ Stoneleigh Wild Valley: created the concept supporting the NPD, from insight to concept validation in consumer research. Achieved 20K 9Lcs in the rst year, and became 5 years later the “hero“ range of the.
• ️ Bi-annual delivery of Think Lab and facilitator training, fostering creative mindset within the organisation. Coached and mentored facilitators to run their own creativity sessions.
• ️ Upskilled the Global Marketing team with presentations on: Magic Power of Creative Collaboration; The Future of Packaging; Wine & Consumers Trends.

Paris, Ile-de-France, France

• Various responsibilities including:
• ️ Best practices identification and replication within the 70+ affiliates.
• ️ Foster a culture of creativity and collaboration within the group.
• ️ Help shape the future of Pernod Ricard Super Premium brands and required change of behaviour to become true luxury brands.Notable achievements:
• ️ Developed Scalpel: a bi-annual exclusive edition to inspire top marketers and connect them with the up-and-coming creative scene.
• ️ Developed and delivered Creativity Clinics (trainings) in 12 countries: boosting marketing teams creative thinking, deep-diving into local culture, fostering collaborations with external talents: artists, curators.

London, England, United Kingdom

BBC worldwide was the commercial subsidiary of the BBC in charge of monetising BBC brands and shows online and outside the UK.Developed and delivered a digital strategy recommendation to the marketing team to strengthen and boost their online activities with a specific focus on their newly created apps business, including the Top Gear app suite (App store.

Product designer and proactive team player in the creative agency. Worked with clients to redefine briefs, then with the team to develop design solutions (product creation - technical solution and design) that created value for the end consumers and positive brand and business impact for our clients.Varied industries: computer electronics, homeware.

Global Company specialised in computer hardware, phones, and other electronics.Design Project Manager commissioned on a prospective R&D project to create and design the future of personal computing. Market analysis and behavioural studies leading to a new design architecture and vision for the brand. Forecasted the heavy introduction of tablets and touch.

Company formerly known as Thomson. Leader in network hardware, TV, and other electronics.Led a team of 3 designers in the development of a new broadband concept presented at the Consumer Electronic Show 2009. The "Eco-box" is an intelligent home router that reduces energy consumption by 50%. We were tasked to turn a technology developed by the company into.

Start up specialised in wearable technology, AR, and App Gaming.Joined as Project Manager at the creation of the business, working on behalf of a corporate communication company to manage a new brand creation and product proposition in the wearable technology sector. Coordinated external R&D, engineers, suppliers, and web designers to deliver the project.

#1 Hardware and DIY retailer in France. Commissioned designer to develop a range of modern kitchen appliance. Part of the own label/brand development strategy.

Leadership Development Programme, Organisational Leadership

Singapore & Paris

Master, Marketing And Creativity

Two locations: London & Paris Core subjects: Consumer Value, Product Management, Market Research, Branding, Digital Marketing, Pricing.

Master, Design Management

Master in design management: creative taskforce leadership, from the process of design thinking, to product development, and.

Wset Level 2 Awarded With Distinction

Finance And Business Acumen

Emerging Leaders Programme