Maelin Cheung Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

KOJA Consulting provides part-time, professional project management to teams of all shapes and sizes.Highlights of the role:- Applied for and successfully received government grant funding to hire 4 student interns and grow internal capacity.- Facilitated communications across teams to define project goals, responsibilities, timelines and deliverables in alignment with business development and growth goals.- Led internal project kickoff meetings and regular project meetings to support project progress and execution.- Created tasks and provided mentorship to interns to ensure the timely and completion of deliverables - resulting in development of a Partnerships & Referrals strategy and Employee Handbook.- Redesigned website (Wordpress) by writing copy and designing layouts for 15+ pages including brand mission, vision, and service packages.

Vancouver, British Columbia, Canada

Periphery Digital is a bilingual Chinese marketing agency, specializing in digital marketing for real estate projects in the Lower Mainland.Highlights of the role:• Maintained 100% retention in assigned project portfolio by renewing all monthly contracts • Managed budgets ranging up to $100k by building customized media plans, addressing client concerns, initiating follow up emails and calls, and adjusting recommendations based on project needs.• Developed and supported execution of multi-channel marketing campaigns using Google, Facebook, Instagram, WeChat, print, and out of home advertising.• Leveraged industry benchmarks to establish campaign KPIs and appropriate campaigns for achieving project goals.• Collaborated with project managers to ensure that campaigns were executed on time, on budget, and on scope.• Coordinated with internal production teams to gather benchmarks and data for reports and presentations.

Vancouver Asian Film Festival (VAFF) is dedicated to promoting and celebrating the diversity and depth of Asian culture and identity in film and media, and to help North American Asian actors and filmmakers more authentically and more powerfully define and express themselves on screen.Through the annual film festival and many other programs and events hosted in Vancouver, VAFF’s mission is to engage in, support and amplify Asian presence in film and television.Highlight of responsibilities include:- Generated 579,000+ post impressions and reached 10,500+ engaged users across Facebook, Instagram, Twitter, and LinkedIn during 3-month promotional period for the festival.- Grew follower count by 40% through strategic planning and execution of consistent, targeted social media content.- Researched social media tactics and evolved highly engaging online content based on emerging trends across channels, leveraging platform analytics to monitor post engagement and reach.- Managed a dynamic multi-channel content calendar and ad budget for 88 films and 32 programs, mitigating risks and delegating tasks to volunteers to increase productivity and meet project goals.- Ensured that the social media team had the tools and assets necessary to produce deliverables (graphics, video assets, timelines, captions etc.)- Supported community partner and sponsorship posts that met organizational objectives and marketing guidelines

Vancouver, British Columbia, Canada

Koddo & Co. is a financial education and management consulting company working with women entrepreneurs to take control of the money in their businesses. Highlights of responsibilities include:- Managed all marketing initiatives, including monthly social media content calendar, course launch emails, weekly newsletter and blog posts with target persona in mind- Develop and implement integrated marketing promotional strategy to support online course launch - Track weekly KPI metrics to measure the success of ongoing campaigns, using a data-oriented approach to identify areas of improvement- Implemented set up of CRM (Activecampaign) from scratch, writing email campaigns and designing automations to nurture clients in the pipeline averaging 42% open rate and 7% click rate

Tandem offers a network of fractional CFOs to raise capital, provide investor relations, work with you on your go-to-market strategy and optimize your business model. Tandem takes a co-founder approach to propel your company to the next level. Highlight of responsibilities include:- Launched a completely new website design that effectively communicate Tandem's brand, mission, and service offerings- Wrote and designed sales brochures that are tailored to Tandem’s target client personas and facilitate the sales processes of the organization - Facilitated communications between marketing team and extended network of 150+ Affiliates, including a pilot launch of an internal membership portal for onboarding - Provided routine technical support for virtual events, startup pitches, and conferences with 100+ attendees- Identified and tracked weekly KPIs that measure success of SEO optimization strategies and social media campaigns

Vancouver, Canada Area

Engaged with consumers and promoted key messaging for campaigns by representing client brands in various geurilla marketing campaigns across the Lower Mainland.

Hong Kong

Launched an online crowdfunding campaign raising $6000HKD for an international shipment of hygiene kits. Wrote and edited short film utilizing storytelling to engage audience while raising awareness for charitable cause. Consistently completed tasks delegated in a self-directed environment.

Vancouver, Canada Area

Represented the Port of Vancouver at community events in 15 municipalities throughout Lower Mainland to inform the community on sustainability through discussion and education.

Bachelor Of Commerce - Bcom, Marketing And International Business

Semester Abroad

Education record

Activities and Societies: IB Certificate