Lead generative AI initiatives for publishingCultivate strategic relationships with major digital platforms (Google, Meta, Microsoft, TikTok) to maximize audience reach and revenue.Oversee a team of 30 experts, developing and implementing strategies to optimize digital and social media audiences.Achieved revenue growth by leveraging data analytics, cross-platform strategy, and AI-driven content distribution.

Managed a team of 15 professionals to grow the audience and digital revenue across Prisma Media’s websites and mobile applications.Led cross-functional teams in SEO, video, content digitalization, and social media, resulting in a 3X increase in overall traffic.Main expertise: SEO / Apps / Social / Video / Content digitalisation / AI and automation

Boosted website traffic to 11.5 million unique visitors (Médiamétrie, May 2012).Led SEO and analytics initiatives across multiple major brands, including TV and women’s magazines.Implemented comprehensive SEO audits, increasing organic search traffic by 200% across various platforms.TVwww.programme-tv.netwww.programme.tvwww.cesoirtv.comWomenwww.femmeactuelle.frwww.cuisineactuelle.frwww.prima.frwww.matvpratique.comwww.hellocoton.frwww.foodreporter.frNewswww.voici.frwww.gala.frwww.vsd.frBusiness and Discoverywww.geo.frwww.capital.frwww.businessinsider.frwww.nationalgeographic.frwww.neonmag.frwww.hbrfrance.fr - Harvard Business Review...

Organisme de gestion collective (OGC) français dédié à la défense des droits voisins des éditeurs et agences de presse, qui ont été consacrés par la Directive européenne du 17 avril 2019 sur le droit d’auteur dans le marché unique numérique et transposés en droit français par la loi du 24 juillet 2019.French collective management organization (CMO) dedicated to defending the neighboring rights of publishers and news agencies, which were established by the European Directive of April 17, 2019 on copyright in the digital single market and transposed into French law by the law of July 24, 2019.

Successfully managed SEO optimizations for major clients such as Pure People, Elle.fr, Price Minister - Rakuten, La Redoute, SFR, LDLC, Dailymotion, boursier.com, Canal+, Lafarge, Bouygues Immobilier, Vinci…Provided client training in technical SEO and digital strategy, empowering teams to drive content visibility.- SEO Optimizations : audit, project management, performance analysis...- Coordination of the actions carried out by Project Managers.- Client Training : technical, marketing and editorial teams.

• Designed and launched the first graduating program fully conducted abroad: Master’s in Strategy and Management of International Business Asian Track• Supervised this program for the first academic year• Organized field projects with Singapore-based companies: Cartier, GE, Legrand, Total, Veolia…

• Supervised Marketing Communication at the Asia Pacific regional level• Supported and trained local teams (Marketing and Sales)• Analyzed, for each market: sales, seasonal "power zones", and promotions effectiveness Online Marketing Communication: e-mailing, viral campaigns, SEO, SEM, partnerships.Offline Marketing Communication: Creation of regional advertising and direct marketing campaigns.

Part-Time• Developed and supervised the range of products for schools and Universities• Handled product launches (schedule, resources, budget…)• Trained the internal, external sales teams and retailers (up to 100 people at a time)