Els Maes is a Category Manager Benelux and KAM ECOM Benelux a.i at BIC. They is proficient in German, French and English. Colleagues describe them as "As an experienced category manager, Els is the go-to person for sales to get insights on how our products are performing within the market. With her strong analytical skills she has managed to successfully put several category management projects in place by implementing impactful assortment and Plano reco's. Els also has a creative side that allowed her to develop some strong & impactful POS material that matches the BIC brand perfectly. It’s a pleasure working with her as she is enthusiastic, driven and always ready to help out. " and "Els is a very clever colleague and she has a big potentiel in analytic thinking. She likes to develop and create products. (in the largest sense) She can motivate the sales departement to help her during a difficult survey."