Develop and implement a strategic marketing plan to support the growth of Customer Services & Support, aligning marketing activities with business goals and customer expectationsLead development and execution of go-to-market strategies for Bombardier's aftermarket business, ensuring effective product positioning, messaging, and sales enablementCreate and execute marketing strategies and campaigns across various channels to drive brand awareness, customer engagement, and lead generationEvaluate campaign analytics, defined KPIs, tracked performance, and identified end-user patternsCollaborate with cross-functional teams to ensure alignment and seamless execution of marketing initiativesMonitor and manage marketing budgets, ensuring optimal allocation of resources and cost-effective campaign delivery

Recruited and oversaw the professional development of direct reports, fostering a high- performingteam cultureConducted regular performance evaluations, providing feedback and coaching to drive continuousimprovement and professional growthDeveloped strategies based on objectives and plans, outlining key objectives, milestones, and actionplans to drive program successMonitored program deliverables, anticipated and addressed issues or risks, and implementedeffective solutions to keep programs on trackManaged daily operational aspects of programs, providing expertise and guidance for efficientprogram executionManaged stakeholder communications and proactively identified opportunities for programenhancement

Managed day-to-day contacts with Disney to support client pitches and program implementation,ensuring exceptional client service and collaborationBuilt and fostered relationships with partners to uncover new business opportunities and driveclient satisfactionLed the pitch planning process with third-party agencies, ensuring strategic alignment anddelivering compelling proposalsSupported the Business Development and client team as the resident Disney expert, providinginsights, recommendations, and solutionsManaged the Disney approval process, ensuring compliance with brand guidelines andrequirementsLed cross-functional teams to ensure campaigns were executed within required timelines

Led cross-functional teams in the successful execution of digital projects, ensuring adherence totimelines, budgets, and quality standardsCollaborated closely with clients to gather project requirements, define objectives, and establishproject scopeDeveloped and maintained project plans, conducted regular status meetings, and facilitatedeffective communication between team members and stakeholdersManaged project budgets and implemented process improvements for enhanced efficiency

Built and deployed strategic approaches in marketing and branding to enhance brand awareness,enhance customer engagement, and generate leadsLed the development and implementation of loyalty programs for Sobeys' banners, ensuringeffective positioning, compelling messaging, and enabling successAssessed campaign analytics, established key performance indicators (KPIs), tracked performancemetrics, and identified patterns in end-user behaviorUtilized data-driven insights to provide recommendations for continual enhancement of campaigneffectiveness and optimization of customer experiencesCollaborated closely with cross-functional teams to ensure seamless alignment and execution ofmarketing initiativesMonitored and managed marketing budgets, optimizing resource allocation and ensuring cost-effective delivery of campaigns

Led the development and implementation of loyalty programs for Sobeys' banners, ensuringeffective positioning, compelling messaging, and enabling successDeveloped, planned, and executed, the marketing campaigns, both in-store and out of stores,especially on digital and social marketing campaigns for small grocery bannersCollaborated closely with cross-functional teams to ensure seamless alignment and execution ofmarketing initiativesMonitored and managed marketing budgets, optimizing resource allocation and ensuring cost-effective delivery of campaigns

Developed brand image strategies for Reebok and Wines of South AfricaPlanned, designed, and scheduled phases for large projectsConducted comprehensive market research for strategic decision-makingMonitored project performance to identify areas of improvement and make adjustmentsCoordinated with cross-functional teams to resolve project issues and mitigate risks

Developed brand strategies for Wines of Portugal and FranceDeveloped and initiated projects, managed costs, and monitored performanceProvided detailed project status updates to stakeholders and executive managementExecuted search engine marketing, advertising and public relations campaigns to generate demandand sales leads

Developed and executed global strategic Public Relations plans for Sid Lee and subsidiaries (SidLee Architecture, Sid Lee Technologies)Wrote and edited articles, web content, advertising copy, and publications for internal and externalaudiencesCollaborated with media to encourage company coverage and promote brand mission and values