Helping companies by taking innovative Sports Tech from New Zealand/Australia to Europe

Freelance commercial and marketing strategist with global and cross platform experience. MMC helps businesses grow locally and internationally. Clients of MMC have included PlayerTEK, Lifestyle Sport, Setanta College (online sports Fitness college), Hyperion Hygiene, Paul O Connell and Jamie Heaslip (Ex Irish Rugby Captains), Catherine Mulvihille Dyslexia Specialist and World Club 7's.

I offer freelance strategic consultancy services in brand development, marketing and communications - with emphasis on social media planning and social commerce.I work with clients globally to deliver projects on their behalf and build teams to implement planning as required. I use a highly credentialed team of experts to deliver projects depending on scale and location. I am currently working with clients in Australia, UK and Ireland in the tech, sports and brand personality… Show more I offer freelance strategic consultancy services in brand development, marketing and communications - with emphasis on social media planning and social commerce.I work with clients globally to deliver projects on their behalf and build teams to implement planning as required. I use a highly credentialed team of experts to deliver projects depending on scale and location. I am currently working with clients in Australia, UK and Ireland in the tech, sports and brand personality arena. Show less

Coaching app that takes sports governing bodies programmes and brings them to life through video and lessons all housed on an app.

Cataliize purpose is to accelerate early stage start ups with validated ideas to sustainable profitability. Cataliize was founded in 2014 by a group of successful entrepreneurs who have founded, funded and operated small and large companies in the global marketplace.Cataliize global network empowers startups to successfully navigate the stage where most others fail: the time between validated idea and sustainable profitability.The group believes that empowering early stage… Show more Cataliize purpose is to accelerate early stage start ups with validated ideas to sustainable profitability. Cataliize was founded in 2014 by a group of successful entrepreneurs who have founded, funded and operated small and large companies in the global marketplace.Cataliize global network empowers startups to successfully navigate the stage where most others fail: the time between validated idea and sustainable profitability.The group believes that empowering early stage startups to succeed can potentially transform the world, reduce youth unemployment and increase social and economic stability.THE OFFERING * Expertise in global commercialisation and expansion* Creative and unique access to capital* Proven and transparent processes that accelerate the path to profitability* Seasoned executives with deep, subject-matter expertise* Cost-efficient back office supportGrowth hacking, marketing and communication execution Show less

The Gemba Group is a specialist sports and entertainment agency providing insights, strategy and communications.INSIGHTS: A global research program exploring fan relationships with sport and entertainment.STRATEGY: Developing business and marketing strategies for governments, sporting organisations and brandsCOMMUNICATIONS: Planning, creating and delivering compelling campaigns for brands and sporting organisations

Launched, established and executed the sponsorship strategy for RaboDirect for their newly acquired title sponsorship of the RaboDirect PRO12 competition. Spanning 4 countries, 12 clubs and 135 games the particular emphasis is to leverage the social and digital expertise at their disposal to create a sponsorship that was very "direct". Happy to say we achieved 93% * unprompted awareness of RaboDirect as the sponsor or the PRO12 comp, with its core target audience, within 6 months of launch… Show more Launched, established and executed the sponsorship strategy for RaboDirect for their newly acquired title sponsorship of the RaboDirect PRO12 competition. Spanning 4 countries, 12 clubs and 135 games the particular emphasis is to leverage the social and digital expertise at their disposal to create a sponsorship that was very "direct". Happy to say we achieved 93% * unprompted awareness of RaboDirect as the sponsor or the PRO12 comp, with its core target audience, within 6 months of launch *Onside Sponsorship Research. The multi award winning RaboScore (twitter aggregation tool) that we developed, is a great case in point of innovation we have introduced around this sponsorship. Our strategy generally leant heavily on social media for which we were short listed year on year for a number of awards including a European Sponsorship Award, Irish Sponsorship Awards or All Ireland Marketing Awards. Show less

CLIENTS AND PROJECTS - Brancott Estate (part of the Pernod Ricard Group) Globally - for their Rugby World Cup 2011 partnership- Jacobs Creek - Commerical / Sponsorship planning their parntership of Australian Open Tennis Sponsorship- Matthew Hayden - Commercial / Brand / Social Media Planning for Int cricketer - Optus - Social Media Strategy for Australian Telco and their partnership of Soccer / Football in Australia- Steve Crombie - Commercial / Brand / Social Media… Show more CLIENTS AND PROJECTS - Brancott Estate (part of the Pernod Ricard Group) Globally - for their Rugby World Cup 2011 partnership- Jacobs Creek - Commerical / Sponsorship planning their parntership of Australian Open Tennis Sponsorship- Matthew Hayden - Commercial / Brand / Social Media Planning for Int cricketer - Optus - Social Media Strategy for Australian Telco and their partnership of Soccer / Football in Australia- Steve Crombie - Commercial / Brand / Social Media Planning for Steve Crombie - Adventurer- Inner Sanctum Media - Commercial / Brand / Social meeeting lanning for this Digital Content Media Agency Show less

PROJECTS WON AND RUN - AFC Champions League Re-brand across Asia- AFC Asian Cup Marketing Plan for Qatar 2011- Advisor to Indonesian FA on their FIFA World Cup Bid for 2022- Australian Rugby Union communications planning

PROJECTS TEAM MEMBER :Relaunch of Australian Soccer - Football Federation AustraliaEstablishment of a new Australia wide soccer league - The Hyundai A LeagueQualification of National Team for FIFA World Cup for the first time in 30 yearsLaunch of 2 new brandsAcquisition of and establisment of sponsor family Development of a highly successful licensing programme Move from Oceania to Asian Football ConfederationRunners up in the 2007 Asian Cup

PROJECTS I WORKED ON :2001 Lions Tour2003 RWC SANZAR / News Ltd RenegotiationARU Sponsorship Programme BuildWaratahs Sponsorship Programme

PROJECTS I WORKED ON :Irish Rugby Football Union Naming Rights SponsorshipFull Product Rebrand The Integration of Irish Life brand into Irish Permanent post mergerComms StrategyMarketing brand and budget management

PROJECTS I WORKED ON :1995 RWC Strategy National Team (Wallaby) OperationsNational Team (Wallaby) Marketing campaigns

PROJECTS I WORKED ON :Launch of the company Segment marketing plans Communciations StrategySales Team Support tools / computer programme development