Experienced Marketing professional with more than 20 years of hands on and strategic experience working with start-ups and a Fortune company. Success with Channel, Alliance, Field, and Customer marketing. Focus on lead generation to support Sales and Channel revenue goals and creating and maintaining customer reference programs including Marketing and Sales reference requests, press releases, case studies, getting customers to speak to the press, and customer events. Experience includes demand generation strategy from creation of content to implementing content into a Marketing Automation system and tracking success of programs. Additional experience includes cross-functional team management, writing emails and newsletters, messaging, event planning and execution, webcast programing and managing relationships with customers, agencies and in house stakeholders.Specialties: Channel Marketing, Alliance Marketing, Field Marketing, Customer Marketing, demand generation programs, lead generation programs, co-Marketing, integrated Marketing campaigns, event management, customer reference programs, press release writing, case study writing, newsletter writing, email writingTraining: Barry Rhein "Selling Through Curiosity", DBS, Satmetrix Net Promoter® Certified Associate, Marketing Sherpa, Customer Reference Forum, U.C. Santa Cruz - Leadership in Motion, U.C. Santa Cruz - Certificate in Marketing