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Maeve Roughton is listed as Brand Strategy & Creative at Antonym, based in New York, New York, United States. AeroLeads shows a work email signal at colossalmedia.com and a matched LinkedIn profile for Maeve Roughton.
Maeve Roughton previously worked as Senior Brand Strategist at Antonym and Senior Copywriter & Strategist at Mast-Jägermeister Us, Inc.. Maeve Roughton holds Bachelor'S Degree, Creative Writing, Visual Arts from Fordham University.
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I create and control messages that earn and evolve consumer trust. http://strangeways.me
Listed skills include Event Planning, Social Media, Social Media Marketing, Public Relations, and 13 others.
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Create and codify messages that position and differentiate brands and products in lifestyle, luxury, and beauty categories. Deliverables include brand books, brand architectures, verbal identities, manifestos, naming, and campaigns. Clients include La Mer, NEST New York, Mielle, Procter & Gamble, Olaplex, Anastasia Beverly Hills, and Bloomingdale's.
White Plains, NY, US
Support brand and product marketing strategy development across LATAM. Deliverables include concepts, pitches, and go-to-market plans for community-based, artist-led activations and content.
New York, New York, US
Led messaging strategy and copywriting for rebrand and launch of new website, including script for manifesto, animated by design agency, Buck.
New York, New York, US
Recruited for my diverse experience in brand, editorial, and marketing strategy to create brand identity and content strategy, support sales enablement, and lead B2B2C positioning for future-of-work product suite.This included developing, implementing, and measuring go-to-market strategy, growing creative and content teams by 40%, overseeing store design.
New York, NY, US
Led positioning and created core brand messages for launches of Chinatown brick-and-mortar grocery and Bushwick membership club and spa.
Torrance, CA, US
Conceptualized narrative directions, wrote scripts, and created all tertiary content for interactive product marketing platforms, including a choose-your-own-adventure gamified experience for the launch of Salesforce Anywhere and a digital tour of the new Volkswagen Taos, hosted by racecar driver Tanner Faust and former USWNT co-captain, Megan Rapinoe.
Brooklyn, New York (NY), US
Led company brand and marketing while serving as client-facing head of $2.5M creative studio that developed and delivered award-winning campaigns for brands in fashion, tech, F&B, CPG, and media.
New York, NY, US
Recruited as one of the first 20 employees and led all copy and multimedia content during high-growth DTC years, transition into retail, and strategic investment by Kimberly-Clark. Developed and executed all paid and organic brand and product collateral, including award-winning marketing campaigns, millions of dollars in digital ads, sold-out pop-up.
New York, New York, US
Led editorial development and co-authored the firm's first book, "Unboxing New York," from initial concept through publication with Actar. Working closely with the founder, principals, and a small group of architects over 2+ years, I established the 260-page editorial structure, led weekly interviews with contributors, and developed loose concepts into 26.
New York, US
Led positioning and created core brand messages for launch of vegan street food restaurant.
New York, NY, US
Conceptualize, codify, and pitch multi-day, large-scale B2B experiences for leading consumer brands, successfully earning $15M in business from Google, Diageo, Chipotle, and Keurig.
Recruited by founder to lead marketing and support live event creative production for mission-driven companies and high-profile goodwill organizations such as SmartyPants Vitamins, Sakara Life, Girls Who Code, The Headstrong Project, United Nations, VDAY, David Lynch Foundation, Equality Now, and Global Citizen Festival.
Led editorial development for Ahmir's first book, "Mo' Meta Blues" (Grand Central Publishing), working closely with his late manager, Rich Nichols, to establish the narrative direction, tone of voice, and anecdotal structure.
Copywriting, editing, and celebrity interviews for this independent, underground women's monthly and sister brand to iconic streetwear magazine, Mass Appeal. I reported to the founding editor-in-chief, Mary HK Choi, who has since become a NYT best-selling author and renowned journalist.
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Maeve Roughton works for Antonym.
Maeve Roughton is listed as Brand Strategy & Creative at Antonym.
AeroLeads has found 2 work email signals at @colossalmedia.com for Maeve Roughton at Antonym.
Maeve Roughton is based in New York, New York, United States while working with Antonym.
Maeve Roughton has worked for Antonym, Mast-Jägermeister Us, Inc., Madhive, New Stand, and Happier.
You can use AeroLeads to view verified contact signals for Maeve Roughton at Antonym, including work email, phone, and LinkedIn data when available.
Maeve Roughton holds Bachelor'S Degree, Creative Writing, Visual Arts from Fordham University.
Maeve Roughton is listed with skills including Event Planning, Social Media, Social Media Marketing, Public Relations, Editorial, Copywriting, Blogging, and Publicity.
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