Create and codify messages that position and differentiate brands and products in lifestyle, luxury, and beauty categories. Deliverables include brand books, brand architectures, verbal identities, manifestos, naming, and campaigns. Clients include La Mer, NEST New York, Mielle, Procter & Gamble, Olaplex, Anastasia Beverly Hills, and Bloomingdale's.

Support brand and product marketing strategy development across LATAM. Deliverables include concepts, pitches, and go-to-market plans for community-based, artist-led activations and content.

Led messaging strategy and copywriting for rebrand and launch of new website, including script for manifesto, animated by design agency, Buck.

Recruited for my diverse experience in brand, editorial, and marketing strategy to create brand identity and content strategy, support sales enablement, and lead B2B2C positioning for future-of-work product suite.This included developing, implementing, and measuring go-to-market strategy, growing creative and content teams by 40%, overseeing store design, visual merchandising, live event strategy, and in-app content series for launch of flagship retail store at Manhattan West. Sold to CBRE in 2024.

Led positioning and created core brand messages for launches of Chinatown brick-and-mortar grocery and Bushwick membership club and spa.

Conceptualized narrative directions, wrote scripts, and created all tertiary content for interactive product marketing platforms, including a choose-your-own-adventure gamified experience for the launch of Salesforce Anywhere and a digital tour of the new Volkswagen Taos, hosted by racecar driver Tanner Faust and former USWNT co-captain, Megan Rapinoe.

Led company brand and marketing while serving as client-facing head of $2.5M creative studio that developed and delivered award-winning campaigns for brands in fashion, tech, F&B, CPG, and media.

Recruited as one of the first 20 employees and led all copy and multimedia content during high-growth DTC years, transition into retail, and strategic investment by Kimberly-Clark. Developed and executed all paid and organic brand and product collateral, including award-winning marketing campaigns, millions of dollars in digital ads, sold-out pop-up experiences, DTC and retail packaging, and 13 product launches, including the first FDA-cleared reusable tampon applicator.Sold to Kimberly-Clark in 2022.

Led editorial development and co-authored the firm's first book, "Unboxing New York," from initial concept through publication with Actar. Working closely with the founder, principals, and a small group of architects over 2+ years, I established the 260-page editorial structure, led weekly interviews with contributors, and developed loose concepts into 26 essays that articulated the firm's award-winning perspective on architectural history, modern urban development, and how built environments, especially in cities, can do more to meet human needs and improve quality of life.In the years since, Unboxing New York has become a well-known and must-have manual for architecture students.

Led positioning and created core brand messages for launch of vegan street food restaurant.

Conceptualize, codify, and pitch multi-day, large-scale B2B experiences for leading consumer brands, successfully earning $15M in business from Google, Diageo, Chipotle, and Keurig.

Recruited by founder to lead marketing and support live event creative production for mission-driven companies and high-profile goodwill organizations such as SmartyPants Vitamins, Sakara Life, Girls Who Code, The Headstrong Project, United Nations, VDAY, David Lynch Foundation, Equality Now, and Global Citizen Festival.

Led editorial development for Ahmir's first book, "Mo' Meta Blues" (Grand Central Publishing), working closely with his late manager, Rich Nichols, to establish the narrative direction, tone of voice, and anecdotal structure.

Copywriting, editing, and celebrity interviews for this independent, underground women's monthly and sister brand to iconic streetwear magazine, Mass Appeal. I reported to the founding editor-in-chief, Mary HK Choi, who has since become a NYT best-selling author and renowned journalist.