Mafalda Brito Email & Phone Number

Main roles:- Strategic planning and ideation of digital content regarding 5G, digital transformation, innovation and technology- Developing integrated and ongoing brand Thought Leadership roadmap (which includes definition of channels/formats and themes for digital content and brand partnerships)- Implementation of several digital content across all brand platforms (Facebook, Instagram, LinkedIn, Youtube and website)- Developing multichannel digital paid media upper-funnel strategies and campaigns to dive business results- Coordenation and close relationship with the external creative agency (Havas/ Fullsix)- Establishing and developing brand partnerships with key publishers (as Expresso, Cofina and SAPO) and briefing them for sponsored deep content formats (both digital and print)- Project Management, working closely with various cross-functional areas (Corporate Communication, Public Relations, Marketing and Product teams) to evaluate and coordinate brand opportunities as well as align comms strategies- Follow-up and monitoring digital campaign results, tracking KPIs (views, impressions, awareness, engagement, etc)

Porto, Portugal

Main roles:- Developing strategic consulting analyses and benchmarks related to market positioning, brand strategy and communication, competitors' landscape, digital strategy, CX, etc- Managing and PO of transversal business projects, partnering with different teams and stakeholders- Leading cross-functional workstreams in diverse squads using agile methodologies- Structuring and presenting findings and recommendations based on internal and external data collected- Planning and organization of internal events/ talks with external speakers for top-level management- Ad-hoc intelligence research to support other departments with insightful trends and key news (using platforms like Gartner, Forrester, Global Data, Trendwatching) - Follow-up and synthesis of papers and reports with relevant market insights & best practices (thought leadership materials) - Periodic analysis of telco market performance and operators’ financial/operational results

Maia, Portugal

Main roles:- Regular reporting of sales, prices and market shares (using Nielsen and internal data)- Periodic analysis of retail indicators (promotions, stores, investments) - Discussion and monitoring of marketing campaigns- Support on forecasting and budgeting processes- Ad-hoc business analysis and projects

Post-Graduation, Digital Marketing

Msc In Management, Erasmus

International Master In Management, Major In Marketing, 18/20

Master Thesis: The role of brands on consumers’ purchase decisions (FMCG case)

Bsc, Business Administration, Gpa 17/20