Mafalda Petra Email & Phone Number

Lisbon, Portugal

Lisbon Area, Portugal

- Implementation and activation of the Customer Journey Map- Analysis and monitoring of customer feedback, identification of pain points across the experience that cause attrition, complaints and service abandonment. Work transversely with the different teams to mitigate or solve those pain points aiming to improve customer experience, customer service and.

Creation of a methodology with the means to implement a customer’s journey map.The Customer Journey map is a customer-oriented strategic tool used to deeply analyze and understand the shopping experience at Continente Online, from the users’ point of view. It includes the main stages that customers go through while interacting with the company, as well as.

Management of the junior enterprise and its 50 members within 5 departments. Creation and coordination of proposals, consulting projects and social-oriented projects. Representation of the organization for the external and internal entities.Development of the 5 year (2013/2017) strategic plan for the organization.

Participation in external projects (communication plan) and internal activities (communication of the organization to the main stakeholders and potential clients).

3 month summer internship at the Marketing department of Well’s, with the purpose of supporting the team in punctual activities, namely:- Support in brand activation events such as “Optimus Alive 2013”, “VFNO 2013”, “MEO Spot 2013” and others- Support in creation of promotional campaigns - Processing internal communication with stores- Managing marketing.

Master'S Degree, Marketing, 17

Bachelor'S Degree, Management

Complementary courses: Teams management | Personal Marketing | Presentation Tecniques | Time management | Troubleshooting and Decision.

Ciências E Tecnologias, 16