María Fernanda Fonseca Jiménez Email & Phone Number

Colombia

Bogotá, Distrito Capital, Colombia

Bogotá, Distrito Capital, Colombia

Responsible for developing and guiding the implementation and optimization of innovative digital marketing and communications projects within Coronary & Renal Denervation unit. Understanding the marketing funnel and develop the best type of campaigns.Managing an editorial calendar, facilitate business units campaign governance to ensure smooth campaign orchestration.Supporting the business to develop personas in the context of the digital experience, customer journey map touchpoints… Show more Responsible for developing and guiding the implementation and optimization of innovative digital marketing and communications projects within Coronary & Renal Denervation unit. Understanding the marketing funnel and develop the best type of campaigns.Managing an editorial calendar, facilitate business units campaign governance to ensure smooth campaign orchestration.Supporting the business to develop personas in the context of the digital experience, customer journey map touchpoints through analytics data, user interviews and workshopsAdvise and consult on the generation, refinement, and distribution of high impact digital content in an integrated, omni-channel approach across all customer touch points. Show less

Bogotá D.C., Colombia

Developing and delivering strategic marketing and business development plans/programs and in cross marketing initiatives for the country. Understand the local practices, office initiatives and representations of key clients. Lead, manage, execute, and deliver proposals. Market research and analysis on prospect projects, in coordination with the sales team. Write, edit and distribute internal newsletters, client updates and other client communications.• Proven history of… Show more Developing and delivering strategic marketing and business development plans/programs and in cross marketing initiatives for the country. Understand the local practices, office initiatives and representations of key clients. Lead, manage, execute, and deliver proposals. Market research and analysis on prospect projects, in coordination with the sales team. Write, edit and distribute internal newsletters, client updates and other client communications.• Proven history of generating significant new revenue through content marketing.• Experience in print, web, video and multimedia production.• Adept at thriving in fast-paced environments and adhering to tight deadlines.• Recognized by co-workers and managers for creativity and exceptional work ethic.Coordinate the flow of information including description updates, news and activities data, press releases. Evaluate local sponsorship opportunities based in ROI and strategic criteria and coordinate logistics, events and the preparation of content material. Show less

Bogotá D.C., Colombia

Responsible for creating free resources and ads, to drive leads, susbcribers, awareness to attract site visitors through onsite content , search, social and/ or other important metrics. Coworking with designers, developers and product marketing teams to create relevant content that meets the digital marketing needs of SMBs in Latinamerica.

Bogotá - Colombia

Consultancies in marketing, digital marketing, branding, professional image, fashion marketing and motivational speaker for:- Wiiskii (2012)- Caracol TV (2012)- Ecochic (2010 - 2012)- IRIS Interactive (2011)- Wuauu (2010)- Jondu.co (2016)Fashion and Style Blogger: Killersenseofstyle.com, - Motivational Speaker on Blogging, Social media, Networking Strategies and Personal branding and styling.

Bogotá

I was responsible for setting accounts, communications strategies , media planning, events and BTL. I ensured that communication campaigns of the Bogotá City Hall was delivered in the right media platforms: identifying the most appropriate way to convey the message, selecting media and investing money in the most efficient and effective way possible. And with the enormous expansion of media platforms, I worked closely with the digital team to improve their communication strategy.

Madrid Y Alrededores, España

Responsibilities include: Strategic communication consultation, press releases, impacts research, all of which formed part of my Masters Degree internship. Brands involved Carrefour, Lufthansa, Ron Brugal.

Colombia

Strategic Consulting, including communications & media plans of Xerox, Algarra, Ermenegildo Zegna, Zambón and new business.

London, Reino Unido

Brand development, web site design. Developed brand strategy and marketing research.

Colombia

Brand development, Packaging design, graphic design .

Master, Marketing

Certificate Medtronic Marketing Academy, Marketing

Diploma, Fashion Merchandising & Product Development

Diploma, Marketing Online And Websites Design

Dissertation website: www.misionbogota.gov.co

Bc, Advertising

Idioma Mandarín, Idioma Mandarín