Led the product management lifecycle for candidate growth initiatives, including:Stakeholder management: Ensured alignment with hiring managers and business goals.Project management: Owned project roadmaps, prioritized initiatives, and managed engineering efforts.Data analysis: Extracted insights from recruitment data to inform strategy and optimize channels.User research: Conducted user research to understand candidate needs and preferences.Product roadmap & strategy: Defined long-term vision and developed a comprehensive roadmap for candidate growth.Achievements: Increased qualified applicants by 28%, reduced cost-per-hire by 57% & increased speed to hire by 72%.

Experimented with new channels to attract top talent and increase applicant flow.Optimized existing recruitment channels (email marketing, SEO, referrals) through A/B testing and data-driven analysis.Designed and implemented automations for key operational processes, improving efficiency and candidate experience.

Led a team of platform and customer operations specialists, ensuring efficient and high-quality service.Developed and implemented scalable systems to streamline processes and resolve user requests within expected timeframes.Championed customer satisfaction by focusing on proactive issue resolution and positive user interactions.

Coordinated and executed various growth initiatives to expand user base and engagement.Built and managed relationships with relevant online communities to increase brand awareness and user acquisition.Support the development of a system for identifying remote, attractive jobs for existing users, fostering user retention and satisfaction.Supported the creation of a system for outreach to potential candidates, streamlining the talent acquisition process.

Design and execution of an endomarketing plan for the Vice Presidency of Human and Administrative ManagementSupport the ideation and development of talent programs such as on-boarding, well-being, culture, recruiting, career planning, and recognition.

Manage trial platform projects aimed at the end consumer, including digital platforms.Design and implement strategies at the point of sale in various categories, based on consumer behavior, in order to increase visibility and purchase (CATMAN).