In this project of advanced analytics for marketing intelligence, we conducted 300 online surveys from 18 to 25 years old and 26 years to 56 years old. Subsequently, we analyzed the quantitative data in SPSS software using the cluster analysis technique. Afterwards, we created different graphs with the most relevant insights we found from the different groups. Finally we created a marketing campaign with integrated strategies for each group segment. The designs below show the different strategies that the campaign includes.

For my Social Media and Digital Strategy minor, we designed a poster for "Día del Patrimonio de Nuevo León" an event organized by public and private institutions with the objective to promote and celebrate its tenth edition. The design was inspired in Nuevo Leon's heritage, taking classic elements of the state like it's traditional food, nature, flora, fauna, emblematic sites and museums.

-Communication plan using multiplatform channels-Design of omnichannel user experiences to improve customer service-Marketing strategies in online and offline channels-Marketing campaign, creative brief and media plan

In the branding challenge with "HER" a feminine hygiene business, that promotes women's empowerment, we proposed a communication and marketing plan to attract its market segments HER teen and HER woman. As well as a differentiation strategy to highlight its main benefits to be able to compete within the feminine hygiene industry in Mexico. We presented a campaign with the slogan " It's incredible what you can achieve when you stop limiting yourself." This mock up is an example of how the interactive app would look like and it's different sections: Menstrual cycle, Blogs & tips, Menstrual Health and it's E-commerce.

In the marketing strategy challenge we proposed a distribution and product strategy for "Nübits", a mexican small business that is dedicated to produce and sell healthy snacks made mainly with tamarindo. As a product strategy I proposed a collaboration of the brand with "Vinoteca" a popular mexican specialized liquor store to promote special package presentations which include the brand's products: nutri-dip, nübits, and chili powder with a bottle of tequila or mezcal, handmade tequila glasses and plates made of "talavera". Below there are some examples of social media promotional posts and a new logo image for the brand.