Throughout my career, I have observed that every creative process unfolds uniquely. Each project brings its own distinctive and natural outcome. As a designer, my role is to understand the true artistic needs and identify the elements that will best serve the subject matter. Through research, I aim to go beyond preconceived notions, guiding my clients to discover their own means of expression rather than imposing my own views.I am particularly passionate about participating in projects that utilize art and illustration as tools for healing. I have a special interest in topics related to women and the re-signification of femininity, where I believe art can play a transformative and empowering role.
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Graphic DesignerCrestaCali, Co -
Graphic IllustratorPontificia Universidad Javeriana Cali Jan 2022 - Jan 2023Cali, Valle Del Cauca, Colombia -
Motion Graphic DesignerAnanasmotion Mar 2020 - Aug 2021Weimar, Thuringia, GermanyResponsible for developing scripts, storyboards, and character designs of stop motion animations. Tasks:Art direction: Building sets, color palettesBuilding characters (mostly, out of paper)Collaboration with animators & artists.Assistant animator
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Lead Graphic DesignerBauhaus-Universität Weimar Mar 2019 - Dec 2019Weimar, Thuringia, GermanyResponsible for developing branding plans to advertise the online course - “Go abroad & make the most of it." An intercultural training program that conducts Erasmus students and employees from the Bauhaus University to expand their self-awareness and improve their psycho-social competencies while living in foreign countries.Tasks:Brief developmentConceptualization / BrainstormingWork hand in hand with teachers and intercultural coordinatorsInterface design for learning activitiesDesign corporate ads for online & print media: Posters, postcards, and presentations. -
Graphic DesignerLeibniz Institute For Natural Product Research And Infection Biology - Hans Knöll Institute Mar 2018 - Apr 2019Jena, Thuringia, GermanyResponsible for developing a 2D animations.Tasks:Working hand in hand with strategic developers and biologistBrief developmentScript creationStoryboardsCharacter´s designAnimatic -
User Interface DesignerColombian Ministry Of National Education Jul 2014 - Aug 2016Valle Del Cauca, ColombiaResponsible for adapting physical content ( 10th & 11th-grade Colombian standard school curriculum) into E-learning activities.Responsible for designing interface activities in the areas of Science, Language (Spanish), and Maths.Facilitate communication among the educational, graphic, and communication departments.Character illustrations. -
Project AnalystSocial Integrity Foundation May 2011 - May 2014Valle Del Cauca, ColombiaCollaboration on project management processes. Responsible for organizing the communication strategy.Draft the design and communication strategy of the products developed by the beneficiaries of the program.Tasks:Corporate design (logo, poster´s call, editorial design)Package design.
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Creative Graphic DesignerYoung & Rubicam Feb 2006 - Apr 2010ColombiaResponsible for branding strategies of national and international clients in diverse industries such us: Honda, Colgate, Goodyear, Colombina, Coomeva Bank.Work hand in hand with the marketing department, content managers and marketing stakeholders to produce final designs.Responsible of conceptualizing and designing ideas. Adapting them to the format that suit each channel - (print, outdoor and online media)
Maria Fernanda Sánchez Education Details
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Media Art & Design -
Media Art & Design -
Takeshima StudiosAudiovisual Development -
Graphic Design -
Graphic Design -
Documentary Production -
Typography
Frequently Asked Questions about Maria Fernanda Sánchez
What company does Maria Fernanda Sánchez work for?
Maria Fernanda Sánchez works for Cresta
What is Maria Fernanda Sánchez's role at the current company?
Maria Fernanda Sánchez's current role is Graphic Designer.
What schools did Maria Fernanda Sánchez attend?
Maria Fernanda Sánchez attended Bauhaus-Universität Weimar, Bauhaus-Universität Weimar, Takeshima Studios, Universidad Del Valle (Co), Universidad Del Valle (Co), Universidad Del Valle (Co), Universidad Del Valle.
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Maria Fernanda Sanchez
Especialista En Turismo, Hotelería Y Eventos | Mba En Dirección De Empresas Turísticas Y Hoteleras | Docente, Investigadora Y Consultora En Turismo | Experta En Formación Estratégica Y Desarrollo De TalentoBogota, D.c.1yahoo.com -
Maria Fernanda Sánchez
Cofundadora | Directora Comercial & Marketing En Hanyat | Publicista Con Más De 25 Años De Experiencia En Publicidad | Mercadeo |Licensing Y Estrategia Comercial | Agente Inmobiliaria.Bogota, D.c.1hotmail.com
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