Passionate about culture and how it plays with individual experiences to shape people’s attitudes, connections, and behaviors towards brands and entertainment experiences. A combination of extensive Latin American, US multicultural markets and global brand strategy knowledge, with more than 7 years of Psychoanalytical training studies, gives me the ability to offer an external view on brands and, a deeper layer of analysis of consumer behavior to create strategies resulting in meaningful product/brand experiences.Specialties: Multicultural market insightsUS Hispanic marketLatin American consumer marketBrand strategyCreative StrategyIntegrated communication strategyCulture researchConsumer behaviorConsumer InsightsMarket trendsInnovation