Magali Leys Email and Phone Number
Throughout my career in retail, e-commerce, and online marketing, I've always been focused on optimization—whether it was online advertising, conversion rate optimization (CRO), or user experience (UX). I’ve seen the impact that streamlining and fine-tuning can have on a business, but now it’s time to take this approach to another area where marketers struggle: workflow.Many online marketers spend hours on repetitive "monkey jobs." These tasks are crucial to operations, but they consume valuable time that could be spent on more creative, strategic, or innovative work that drives growth and profit.One of the biggest monkey jobs is managing opening hours across online channels, like websites in multiple languages and Google Business listings. Keeping this information accurate and consistent, especially for businesses with multiple locations, takes a lot of time and effort. Each update needs to be applied across various platforms, often involving the same changes for different locations. It’s a massive time sink for marketers, impacting productivity and job satisfaction.That's why we created Doorganiser, a tool designed to help businesses with multiple points of sale efficiently manage their Google Business profiles. With Doorganiser, marketers can finally bulk-edit locations, ensuring accurate, up-to-date information on Google and saving precious time in the process—time that can be redirected to work that truly grows the business. Our goal is simple: happy marketers, satisfied clients, and accurate information on Google.----Interested in how Doorganiser works? Let's connect!
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Ecommerce SpecialistDoorganiser Nov 2023 - PresentBelgiumDoorganiser is the tool to beat your competitors in local SEO.Generate more traffic-to-store by ranking higher in local search.With Doorganiser you manage effortlessly your location listings of all your locations and get your communication consistent across different digital channels, making sure you rank higher on local searches. -
Digital Project ManagerD'Ieteren Feb 2024 - Sep 2024 -
Digital Project ManagerLucien Jan 2022 - Sep 2023In short: Getting e-commerce things done together with the IT & Marketing team In depth:Launching the new website (june'22)- UI & UX design: alignment with supplier- Content: structure and migrate it from other websites. Brief content creators, translators and SEO-partner.After launch - continious improuvements of the website- launch of online payments- design & functionality improvements- product enrichment - managing hotjar: heatmaps, questionnaires and feedback- integration with Odoo -
Digital Project CoordinatorCras Woodgroup Jun 2023 - Aug 2023 -
Digital Project ManagerD'Ieteren Feb 2021 - Jun 2023Projects:- HR platform created for gathering all open vacancies in our dealer network (from scratch)- Skoda video platform (from scratch)- dieteren.be (optimise)- New website for Group mobility solutions (from scratch)- Cupra (optimise users flow from PDP, to car configurator & support marketing team)- Portals myvolkswagen.be / myskoda.be & myseat.be (optimise)Supporting the central marketing team by:- creating new digital assets or optimise them ( see above)- taking care of new functionalities & briefing content for dieteren.be - rationalization of different platforms via merge or migration- working on better customer journeys via CRO, A/B testing and UX optimisations- development, setup and evangelist of the new design system -
Digital ManagerTrade Mart Brussels Sep 2019 - Jan 2021Brussels, Brussels Region, BelgiumDelivering unified digital experiences for all exhibitors and visitors in the biggest retail b2b shopping platform of Europe- Requirement analysis- Backlog management- Finding the best fit for the solution; toolwise & third parties- Training of internal & external key users - Communication with third parties & users- Budget managementResponsible for digital projects at Trade Mart such as- Digital platform- POS (Lightspeed) & Catalog manager integration (custom)- Access control : flow management, data migration & integration with D365- Digital wayfinding: maps.trademart.be- Online agenda: agenda.trademart.be- Rebranding of online touchpoints- Dynamics 365 CRM as coach and business analystTags: MS Dynamics 365, Business analysis, functional analysis, testing, Agile, SCRUM, BPMN, UML, Confluence, Jira, Craft, Draw.io, Lightspeed POS, Mapwize, team work -
E-Commerce Analyst & Project ManagerPhpro Jun 2018 - Sep 2019As an e-commerce analyst I translate business wishes into functional analyses for web and e-commerce projects. My tasks include:- analysing the scope of a project- getting to the 'why' of the wish list- wish management of clients- stand by team As Project Manager, I am responsible for:- planning in function of wishes and budget- project budget- issue managementTags: requirement analysis, BPMN, UML, budget management, communication, testing, Agile, SCRUM, team management, team work, Jira, Confluence, Magento, Akeneo -
E-Commerce ManagerSignify (Formerly Known As Philips Lighting) Feb 2017 - Jun 2018Mortsel, Flanders, BelgiumAt the retail organisation of Philips Lighting/Signify Light Gallery I was responsible for the development of the online and omni-channel strategy.By optimising the website, new front-end and setting up online marketing campaigns we pushed online growth and sales. Third parties need to be chosen carefully and be briefed in a proper way. Together with the sales and marketing team of Philips lighting campaigns have been set up to optimise sales and brand awareness.Next to online focus, I was also responsible for the customer service team and alignment with the centre of distribution.With a new ERP-system implementation adequate and fully automatic interfacing with CMS and PIM is key. I have been testing, testing and testing and carefully listing problems to get a reliable integration.
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Traffic ManagerUnigro, Dept Of Saint-Brice Nv Oct 2015 - Feb 2017Sint-NiklaasResponsible for all traffic towards Unigros website through Facebook, Mails, SEA, SEO, affiliate marketing, facebook advertising & remarketing.What I did- Build traffic generation strategies- Testing, testing, testing- Mail analyses and actively changing course when needed- Create online campaigns for SEA, Facebook & Display- Brief online suppliers- Making sure our budget is where it is most profitable- Feed optimisationProject leader for Facebook -
Beheerder Online CampagnesA.S.Adventure Sep 2013 - Oct 2015AntwerpenAt A.S.Adventure I was responsible for the paid traffic towards the websites.SEA:In charge of the Google adwords accounts; search, shopping campaigns, display, remarketing & catalog lightbox.Shopping Channels:- working with Shopzilla, Leguide, Twenga and BeslistAffiliate marketing:- have contact with affiliates and improve cooperation- accept orders of affiliatesFeeds:- optimising feeds for shopping channels, PLA's, affiliate marketing, etc.Analytical skills:- analysing sales figures of Adwords- analysing figures of Shopping Channels in Shop2Market and Analytics- optimising ROI in Adwords and Shopping ChannelsResponsible for projects such as: SEO, MyFashionsize and Usabilla.
Magali Leys Education Details
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Multilingual Professional Communication -
Marketing
Frequently Asked Questions about Magali Leys
What company does Magali Leys work for?
Magali Leys works for Doorganiser
What is Magali Leys's role at the current company?
Magali Leys's current role is 📍 Helping companies manage their Google Business listings in a smart way..
What schools did Magali Leys attend?
Magali Leys attended Universiteit Antwerpen, Karel De Grote' Hogeschool Antwerpen, Ef International Language Campuses.
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