Magalí Pardo

Magalí Pardo Email and Phone Number

Degree in Communication. Digital Marketing Specialist. @ AppTap
miami, florida, united states
Magalí Pardo's Location
Greater Buenos Aires, Argentina
About Magalí Pardo

Digital marketing expert with more than 3 years of experience. I specialize in designing and implementingdigital strategies so that brands reach their respective audiences and achieve meaningful and transversalcommunication with their consumers.

Magalí Pardo's Current Company Details
AppTap

Apptap

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Degree in Communication. Digital Marketing Specialist.
miami, florida, united states
Website:
apptap.com
Employees:
8
Magalí Pardo Work Experience Details
  • Apptap
    Programmatic Account Manager
    Apptap Sep 2022 - Present
    Miami, Florida, Estados Unidos
    • Identify new revenue streams and opportunities: Identify new geographies, traffic types, payout models, and other potential opportunities that could lead to increased revenue. • Determinate if partners meet the company's quality standards and can be smoothly integrated into existing operations.• Analyze performance: Use data available to regularly monitor the performance of both supply and demand partners. • Share insights and suggestions for improvement based on the data. • Optimize campaigns based on data analysis.• Maintain regular communication: Lead or assist regular meetings and written communication channels with designated supply and demand partners to ensure everyone is on the same page and any issues or concerns can be addressed in a timely manner.• Provide support for internal and external teams: Offer support and guidance regarding supply and demand partners. This includes troubleshooting technical issues, providing reports, or other tasks related.• Internal collaboration: Work closely with other teams in the company including sales, accounting, and technical teams, to ensure operations run correctly. • End-to-End Campaign Setting: Develop/Create ad copy and creative assets tailored to each campaign. Set the tracking link and set the campaign on SSPs.• Payment Models: CPC, CPA, CPL and CPM• Vertical: e-commerce• Platforms: RTX, SourceKnowledge, SelfAdvertiser, AdSupply, ExplorAds, ZeroPark, Coinis, EzMob, AdMaven, Trellian, HasTraffic, MGID, Bidmind.
  • Linx Digital
    Paid Traffic Ads Manager/ Media Buyer (Google Ads, Tik Tok Ads & Facebook Ads)
    Linx Digital Apr 2022 - Nov 2022
    Estados Unidos
    • Support and lead the planning and execution of paid social ads campaigns on Google, Facebook and Tik Tok.• Strategize, develop and implement multi-channel marketing campaigns for our clients. • Collaborate with the team to create innovative strategies and compelling creative that deliver results and scale. • Ensuring campaigns are executed smoothly and efficiently. • Provide exceptional client communication, maintaining strong relationships and addressing their needs effectively. • Create and deliver client reports, analyze strengths and weaknesses, and adjust strategies. • Implement processes to maximize productivity and efficiency.
  • Cognizant
    Google Ads Quality Analyst - Google Project
    Cognizant Feb 2022 - Apr 2022
    Buenos Aires Y Alrededores
    • Quality control of agents tasks ensuring a high quality standard required by Google.• Consolidation of quality metrics from all channels and preparation of reports for management and the client.• Tracking trends and ensuring the realization of action plans.• Feedback sessions for agents.• Building relationships with key internal and external quality stakeholders.• Perform root cause analysis.• Determine training needs.• Training to new hires.
  • Cognizant
    Google Ads Optimization Specialist - Google Project
    Cognizant Apr 2021 - Mar 2022
    Buenos Aires Y Alrededores
    • Optimization of Google Ads accounts for the largest Google Customers in LATAM, EMEA and APAC markets.• Direct support for Google Hub in Buenos Aires. • Creating campaigns for the different networks of Google Ads (Search, Display, Shopping, Discovery and Video) • Proactively account analysis to find gaps for improvement. • Build, organize and restructure Google Ads accounts to achieve a better performance.• Budget/bid optimizations.• Determine and apply optimization strategies according to customer KPIs.• Create account performance reports. • Create/ Adapt/ Translate keywords lists identifying cultural nuances and business needs.• Conducting client calls to understand needs and concerns, leading to data driven optimizations.• Emphasis on data interpretation and analysis for performance-driven decision-making.• Delivery of training sessions for colleagues.
  • Xperts Consulting
    Marketing & Communication
    Xperts Consulting Jan 2020 - Apr 2021
    Buenos Aires, Argentina
  • Admix Comunicación 360
    Graphic Designer
    Admix Comunicación 360 Aug 2019 - Mar 2020
    Buenos Aires, Ciudad Autónoma De Buenos Aires, Argentina
  • Pontificia Universidad Católica Argentina
    Radio Internship
    Pontificia Universidad Católica Argentina Feb 2018 - Dec 2018

Magalí Pardo Skills

Adobe Audition Oratoria Estrategia Comunicaciones Internas Y Externas Publicidad Interactiva Microsoft Powerpoint Ventas Adobe Photoshop Publicidad En Internet Marketing De Redes Sociales Publicidad Microsoft Office Microsoft Word Community Manager Publicidad En Radio Microsoft Excel Marketing Creatividad Wordpress Comunicados De Prensa Servicios Al Cliente Adobe Premiere Pro Adobe Illustrator Trabajo En Equipo After Effects Adobe Creative Suite Comunicaciones Empresariales Indesign Servicio De Atencion

Magalí Pardo Education Details

Frequently Asked Questions about Magalí Pardo

What company does Magalí Pardo work for?

Magalí Pardo works for Apptap

What is Magalí Pardo's role at the current company?

Magalí Pardo's current role is Degree in Communication. Digital Marketing Specialist..

What schools did Magalí Pardo attend?

Magalí Pardo attended Pontificia Universidad Católica Argentina, Aptra - Association Of Argentine Television And Radio Journalists, University Of Cambridge, University Of Cambridge.

What skills is Magalí Pardo known for?

Magalí Pardo has skills like Adobe Audition, Oratoria, Estrategia, Comunicaciones Internas Y Externas, Publicidad Interactiva, Microsoft Powerpoint, Ventas, Adobe Photoshop, Publicidad En Internet, Marketing De Redes Sociales, Publicidad, Microsoft Office.

Who are Magalí Pardo's colleagues?

Magalí Pardo's colleagues are Blake Fayling, Anas Shoukat, Jefry Cerdas, Eugenia M..

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