Magalí Pardo Email & Phone Number

Buenos Aires, Caba, Ar

Miami, Florida, Estados Unidos

• Identify new revenue streams and opportunities: Identify new geographies, traffic types, payout models, and other potential opportunities that could lead to increased revenue. • Determinate if partners meet the company's quality standards and can be smoothly integrated into existing operations.• Analyze performance: Use data available to regularly monitor the performance of both supply and demand partners. • Share insights and suggestions for improvement based on the data. • Optimize campaigns based on data analysis.• Maintain regular communication: Lead or assist regular meetings and written communication channels with designated supply and demand partners to ensure everyone is on the same page and any issues or concerns can be addressed in a timely manner.• Provide support for internal and external teams: Offer support and guidance regarding supply and demand partners. This includes troubleshooting technical issues, providing reports, or other tasks related.• Internal collaboration: Work closely with other teams in the company including sales, accounting, and technical teams, to ensure operations run correctly. • End-to-End Campaign Setting: Develop/Create ad copy and creative assets tailored to each campaign. Set the tracking link and set the campaign on SSPs.• Payment Models: CPC, CPA, CPL and CPM• Vertical: e-commerce• Platforms: RTX, SourceKnowledge, SelfAdvertiser, AdSupply, ExplorAds, ZeroPark, Coinis, EzMob, AdMaven, Trellian, HasTraffic, MGID, Bidmind.

Estados Unidos

• Support and lead the planning and execution of paid social ads campaigns on Google, Facebook and Tik Tok.• Strategize, develop and implement multi-channel marketing campaigns for our clients. • Collaborate with the team to create innovative strategies and compelling creative that deliver results and scale. • Ensuring campaigns are executed smoothly and efficiently. • Provide exceptional client communication, maintaining strong relationships and addressing their needs effectively. • Create and deliver client reports, analyze strengths and weaknesses, and adjust strategies. • Implement processes to maximize productivity and efficiency.

Buenos Aires Y Alrededores

• Quality control of agents tasks ensuring a high quality standard required by Google.• Consolidation of quality metrics from all channels and preparation of reports for management and the client.• Tracking trends and ensuring the realization of action plans.• Feedback sessions for agents.• Building relationships with key internal and external quality stakeholders.• Perform root cause analysis.• Determine training needs.• Training to new hires.

Buenos Aires Y Alrededores

• Optimization of Google Ads accounts for the largest Google Customers in LATAM, EMEA and APAC markets.• Direct support for Google Hub in Buenos Aires. • Creating campaigns for the different networks of Google Ads (Search, Display, Shopping, Discovery and Video) • Proactively account analysis to find gaps for improvement. • Build, organize and restructure Google Ads accounts to achieve a better performance.• Budget/bid optimizations.• Determine and apply optimization strategies according to customer KPIs.• Create account performance reports. • Create/ Adapt/ Translate keywords lists identifying cultural nuances and business needs.• Conducting client calls to understand needs and concerns, leading to data driven optimizations.• Emphasis on data interpretation and analysis for performance-driven decision-making.• Delivery of training sessions for colleagues.

Buenos Aires, Argentina

Buenos Aires, Ciudad Autónoma De Buenos Aires, Argentina

Degree, Advertising Communication

Locution, Oratory & Public Speaking

Cae (Certificate In Advanced English)

Fce (First Certificate In English)