Spent over a decade in London’s top agencies, delivering high-impact digital projects for global brands like Nike, Google, P&G, and Guinness as a PD, PM, and Head of Digital. Briefly joined Mercedes-Benz in Stuttgart, supporting their IT team in driving innovation within the automotive industry. Later founded a CO2-reducing travel search engine powered by machine learning, progressing to the second round of EU funding.Led Mat y Nina, a micro-agency focused on business analysis and digital transformation for e-commerce, purpose-driven brands, and travel destinations—propping up startups and driving sustainable growth.Passionate about tech, sailing, travel, mountain biking, and hiking.