My passion for research is not just about gathering information, but understanding how concepts interconnect and apply to everyday life and the business world. At the heart of my professional journey, including my time with Inter IKEA Group, is a drive to crack complex problems, delve deep into subjects, and discern patterns that might not be immediately evident. This analytical rigour allows me to see the larger picture, helping translate abstract ideas into actionable insights. I am creative but anchored in solid evidence. I strive to bridge the gap between complex theories and their tangible applications in the real world. In calm, reflective settings, I'm at my best, channelling my knowledge and curiosity to craft innovative solutions and deepen our understanding of the world around us.