Magda Yinneth Jimenez Rodriguez Email & Phone Number

Redfern, Nsw, Au

Sydney, New South Wales, Australia

Australia

My role:As a Support Officer and Marketing Officer, I have been working with international students through their journey of studying in Australia by furnishing them with essential information to choose the right course, and, assisting them in setting up in different cities around of Australia. With a strong emphasis on their needs and business requirements, I have empowered students to choose Australia as their next pathway to achieve their goals and expand their career prospects… Show more My role:As a Support Officer and Marketing Officer, I have been working with international students through their journey of studying in Australia by furnishing them with essential information to choose the right course, and, assisting them in setting up in different cities around of Australia. With a strong emphasis on their needs and business requirements, I have empowered students to choose Australia as their next pathway to achieve their goals and expand their career prospects in Australia. In this role, I have been attending to student queries with a diligent follow-up on their requirements and offering top-notch administrative support. Also, I have developed and maintained the company's website, ensuring it remains dynamic and informative to keep students engaged and well-informed about our offerings.Main Results:- Based on the marketing results, I have selected and updated the texts, images, and keywords to increase the SEO score showing the benefits and main features of Amesgroup services.-Leveraging existing assets, I have created engaging digital graphics for deployment across multiple platforms, including websites and social media channels. -I have developed digital campaigns and paid media strategies in Google and Facebook from conceptualization to execution and implementation, achieving better indicators in the leads cost. Successfully the increase of new customers grew by more than 21% in 2023 Show less

Australia

My role:⁣For the last three years, I have been working as a caregiver providing service so that the clients feel at their best. I feel privileged to work with the disabled and seniors community, learning how to improve their living conditions.⁣ Working with people with different disabilities such as Alzheimer, dementia, stroke, motor neurone disease and senior people. During my career, I have been working with more than 50 different clients.⁣My role has different shift… Show more My role:⁣For the last three years, I have been working as a caregiver providing service so that the clients feel at their best. I feel privileged to work with the disabled and seniors community, learning how to improve their living conditions.⁣ Working with people with different disabilities such as Alzheimer, dementia, stroke, motor neurone disease and senior people. During my career, I have been working with more than 50 different clients.⁣My role has different shift schedules and I have assisted them with a variety of personal activities, including hygiene support, use of manual handling equipment, assistance with medication, and household tasks. Main Results- I have learned to actively engage participants in community, social, and recreational activities, encouraging inclusion and meaningful interactions.⁣- Following ongoing risk assessment procedures and management plans, as well as maintaining accurate customer records through the Support app. Show less

Sydney, New South Wales, Australia

My role:As Business Development Manager, I created a way to increase sales in the Latinoamerica market for the two schools that the group has in Australia. This involved contributing to strategic planning, and educational trends.Additionally, I ensured, and forged strategic alliances with industry leaders of the immigration agents, with a particular focus on attracting and supporting foreign students.⁣⁣Main Results- Collaborating with the technology team, I provided… Show more My role:As Business Development Manager, I created a way to increase sales in the Latinoamerica market for the two schools that the group has in Australia. This involved contributing to strategic planning, and educational trends.Additionally, I ensured, and forged strategic alliances with industry leaders of the immigration agents, with a particular focus on attracting and supporting foreign students.⁣⁣Main Results- Collaborating with the technology team, I provided visionary leadership to drive the optimization of digital communication aimed at attracting students from the Latin American region.⁣⁣- Using negotiation skills, I signed partnerships with organizations responsible for visa processing for international students, fostering collaboration and support in promoting the educational offerings of the group's institutions.⁣⁣- I developed and implemented effective strategies to attract new students, utilizing marketing campaigns and outreach programs to expand our student base.⁣⁣- I contributed to building and maintaining a positive image of the school through branding, marketing, and promotional activities.⁣⁣- I collaborated with admissions teams to streamline enrollment processes and ensure a seamless transition for new students. Show less

Bogota,D.C., Capital District, Colombia

My role:Encompassed the strategic planning, development, and maintenance of innovative retention and loyalty strategies. ⁣⁣Additionally, I created the Retention Central, ensuring its seamless assembly and upkeep with the financial and product of the company. It resulted in a churn reduction of 25% in the first trimester, 45% in the second semester and cross-selling of 15% in the period. For the loyalty area, I crafted retention and process control metrics, facilitating the… Show more My role:Encompassed the strategic planning, development, and maintenance of innovative retention and loyalty strategies. ⁣⁣Additionally, I created the Retention Central, ensuring its seamless assembly and upkeep with the financial and product of the company. It resulted in a churn reduction of 25% in the first trimester, 45% in the second semester and cross-selling of 15% in the period. For the loyalty area, I crafted retention and process control metrics, facilitating the smooth operation of the retention and loyalty lifecycle of people and companies.⁣⁣Main results:- 30% of increased numbers of loyal clients within ambulance services. This accomplishment was achieved through the enhancement of our value proposition and the offer for micro and medium companies the company services. Thereby fostering greater loyalty among our customer subscriber base. - I spearheaded the conception, development, and execution of targeted marketing campaigns aimed at key customer segments. Furthermore, I crafted and executed retention initiatives catering to both corporate entities and individuals.Collaborating closely with the digital team.- We developed the strategy "work together" service, which significantly enhanced customer engagement and satisfaction.⁣ Achievieng the loyalty results.⁣- I drive marketing activities such as training, sales stands, call center chanels and benefits, that propelled growth, customer acquisition, retention, and engagement. Ensuring stringent alignment with overarching business goals and objectives. With our other areas, we used to monitored sales and customer experience to optimise campaigns efficacy.⁣ Show less

Bogotá D.C. Metropolitan Area

My role:I devised, developed, and refining strategies aimed at retaining customers and fostering their loyalty. The management and upkeep of Retention Central, ensuring its operation. I generated retention metrics and process control indicators, refining operational processes to align more closely with the retention and loyalty lifecycle.⁣⁣Main results:- I developed the document to create the automatization of the retention automatic program, which calculates the… Show more My role:I devised, developed, and refining strategies aimed at retaining customers and fostering their loyalty. The management and upkeep of Retention Central, ensuring its operation. I generated retention metrics and process control indicators, refining operational processes to align more closely with the retention and loyalty lifecycle.⁣⁣Main results:- I developed the document to create the automatization of the retention automatic program, which calculates the customer value to offer better finance and loans. I focused on enhancing monthly payment sales, prioritizing meticulous attention to detail and confidentiality.⁣ The development document was created to implement a renewed loyalty system, this paper included requirements for automatic connections with financial and risk information of the company, and connection with centralized credit bureau scoring information, making the activity more efficient and profitable.⁣- I am dedicated to surpassing key performance indicators and crafting and executing retention strategies to bolster customer loyalty and diminish churn rate. By analyzing customer behaviour data, I identified trends that informed our retention strategies, collaborating closely with product and customer service teams to guarantee a customer experience.⁣⁣- Implementation of marketing initiatives through management calendars, streamlining strategy execution.⁣- Implemented new projects to improve loyalty indicators, according to profitability, payment accrual and loyalty. Reduced churn by 16% in the period. Show less

Bogotá D.C., Colombia

My role:I focused on developing, refining, and executing campaigns to improve portfolio indicators for the credit card products: billing, overdue portfolios, churn, repurchase and use, pre-payment and payment.In collaboration with the financial, risk, and collection departments, I spearheaded initiatives to improve contact rates and portfolio recovery, while outlining commercial activities to close billing and payment gaps.⁣⁣I led my team to devise strategies to strengthen… Show more My role:I focused on developing, refining, and executing campaigns to improve portfolio indicators for the credit card products: billing, overdue portfolios, churn, repurchase and use, pre-payment and payment.In collaboration with the financial, risk, and collection departments, I spearheaded initiatives to improve contact rates and portfolio recovery, while outlining commercial activities to close billing and payment gaps.⁣⁣I led my team to devise strategies to strengthen customer loyalty in various segments, including individuals, micro-businesses, and SMEs. We revamped the retention unit process, expanding it to call centers and introducing proactive retention and customer management techniques.⁣⁣The analytical analysis evaluated how we could manage overdue payments, monitoring credit limit alerts, and processing credit card transactions. ⁣Main results:- Implemented campaigns aimed at improving portfolio quality through product variables, resulting in a 25% increase in approval volume and quota reduction.⁣- Implemented robust retention processes within the retention unit, increasing retention rates from 35% to 75% and decreasing churn customers with billing potential by 15%.⁣⁣- I developed and implemented customer journeys using various strategies and channels, collaborating with different teams to optimize cross-channel workflows.- I strategised, executed, and reported on campaigns, ranging from one-off tests to highly personalized lifecycle campaigns identifying triggers to reduce desertion.⁣⁣- I managed CRM/multi-channel plans, applied customer segmentation and marketing automation tools, and explored new campaigns to improve critical KPIs. - Developing cross-portfolio initiatives to increase customer loyalty and drive massive credit approvals.⁣⁣- I analyzed business needs to encourage the sale and activation of the first use of products, generating activation indicators of 45% in the first month and 70% in month three.⁣ Show less

Bogota,D.C., Capital District, Colombia

My role:I served as the link between business stakeholders and technical, financial, sales, and production teams, ensuring alignment of objectives and smooth communication. Collaborating closely with stakeholders, I facilitated prioritization discussions, system decisions, and other crucial forums to drive the creation of new products and services.⁣⁣My experience encompasses developing strategies and initiatives for individuals, micro-businesses, and SMEs, with a focus on… Show more My role:I served as the link between business stakeholders and technical, financial, sales, and production teams, ensuring alignment of objectives and smooth communication. Collaborating closely with stakeholders, I facilitated prioritization discussions, system decisions, and other crucial forums to drive the creation of new products and services.⁣⁣My experience encompasses developing strategies and initiatives for individuals, micro-businesses, and SMEs, with a focus on redesigning products and services to boost billing, and portfolio, for Credit Card. I had spearheaded activities aligned with profitability indicators to enhance Credit Card performance, analyzing product indicators and devising campaigns to promote Credit Card usage among customers.⁣⁣Main results:- Led my team in determining priorities, creating and maintaining the roadmap, and overseeing funding allocation. With strong documentation skills and the ability to articulate complex ideas, I effectively collaborate with designers, engineers, and company leaders to drive project success.⁣⁣- I achieved significant milestones, including the development of seven new products, execution of cross-portfolio initiatives, leadership in credit card fraud mitigation, formulation of risk segmentation and mitigation strategies, and proactive monitoring of active accounts to minimize bad debt losses and optimization costs. Show less

Bogotá

My role:I was tasked with designing strategies to enhance the individuals, micro-businesses, and SMEs, aiming to increase the number and profitability of customer products, both active (such as credit, credit cards, and vehicle loans) and passive (including Savings accounts, current accounts, and Deposit Certificates).⁣⁣I conducted a thorough analysis to identify customer profiles with higher response probabilities and developed cross-sales campaigns tailored to these profiles… Show more My role:I was tasked with designing strategies to enhance the individuals, micro-businesses, and SMEs, aiming to increase the number and profitability of customer products, both active (such as credit, credit cards, and vehicle loans) and passive (including Savings accounts, current accounts, and Deposit Certificates).⁣⁣I conducted a thorough analysis to identify customer profiles with higher response probabilities and developed cross-sales campaigns tailored to these profiles. Additionally, I devised processes to manage campaigns effectively and implemented loyalty plans for VIP customers with Savings accounts and Deposit Certificates. Moreover, I had large-scale campaigns to boost deposit volumes in Savings accounts.⁣⁣Main results:- Successfully implemented a mass pre-approval process for consumer products and commercial portfolios, resulting in over 1 million pre-approved registrations.⁣⁣- Designed and launched four new savings account products and revamped the Deposit Certificates portfolios. Introduced loyalty plans for customers through mass promotions like "choose to win" and "winner by the hour."⁣ Show less

Diploma Of Finance And Mortgage Broking Management + Ifp, Finance, General, Diploma Of Finance And Mortgage Broking Management + Ifp

Diploma Marketing, Marketing, Diploma Marketing

Higher National Diploma, Payment Methods

Service Marketing Managing Specialist, Marketing, Service Marketing Managing Specialist

Bachelor'S Degree, Engineering, Bachelor Of Industrial Engineer