Revolutionizing the pet food industry :-)

Accounted for strategic category and brand plans (M-Up, Skin Care, Fragrance, Personal and Hair Care) and delivery of key financial objectives for Italy, Spain, Greece, Portugal, France and Germany (T/O $330m). Leading, coaching and developing a team of 9 brand managers and assistants.• Designed, presented (General Manager level) and implemented new Continental Europe beauty category strategy including complete overhaul of pricing strategy & process leading to gross margin optimization and… Show more Accounted for strategic category and brand plans (M-Up, Skin Care, Fragrance, Personal and Hair Care) and delivery of key financial objectives for Italy, Spain, Greece, Portugal, France and Germany (T/O $330m). Leading, coaching and developing a team of 9 brand managers and assistants.• Designed, presented (General Manager level) and implemented new Continental Europe beauty category strategy including complete overhaul of pricing strategy & process leading to gross margin optimization and market share gain of 3 pts in key market Italy in 2013• Partnered with digital team to launch digital marketing strategy for beauty including design of social media lipstick and mascara activation resulting in best ever sales performance, customer and representative registration and hot leads generation• Launched first ever gifting strategy for both category and store resulting in 1.7m EUR incremental sales across the region in 2013 (+ 66% versus prior year) • Successfully devised business case and rolled out beauty accessory white space business opportunity • Developed value skin care strategy and product range for 2013 launch leading to an additional 4,5% volume growth and preventing existing customers from trading down to private labels• Effectively set up and trained a new beauty category team (7 new hires out of team of 9) with all team members showing grade 3 or above performance • Successfully created and executed the “I use Avon” internal activation program in-creasing associates´ pride in product and engagement Show less

Responsible for strategic category plans and leading execution of Fragrance and Hair Care across WEMEA (T/O $320m). Led and developed a team of 10 brand managers and assistants.• Directed new Fragrance strategy with focus on re-igniting the mass price tier leading to 0.1pts market share growth in 2011 and turnaround of challenging UK business • Successfully re-focused the Hair Care business on Shampoo and Conditioner segment and generated incrementality through Hair Colorants roll-out… Show more Responsible for strategic category plans and leading execution of Fragrance and Hair Care across WEMEA (T/O $320m). Led and developed a team of 10 brand managers and assistants.• Directed new Fragrance strategy with focus on re-igniting the mass price tier leading to 0.1pts market share growth in 2011 and turnaround of challenging UK business • Successfully re-focused the Hair Care business on Shampoo and Conditioner segment and generated incrementality through Hair Colorants roll-out driving market share up by 0.2pts in 2011 • Optimized second half 2012 Turkey beauty category plans during short term assignment as head of beauty categories, launching white space opportunities, revisiting CFSOL strategy and activating Avon as No 1 brand in Turkey driving growth back into Beauty categories Show less

Accounted for strategic category and brand plans of the Skin Care category and delivery of key financial objectives for Spain, Italy, Greece, Portugal, France, Germany and Turkey (T/O $110m). Moved to the UK end of 2009 to head up Avon´s flagship Skin Care brand, Anew, on a WEMEA level. Led a team of 4 brand managers and assistants.•Effectively protected WEMEA skin care market share in highly competitive environment from 2009 to 2011 with key competitors loosing share•Successfully… Show more Accounted for strategic category and brand plans of the Skin Care category and delivery of key financial objectives for Spain, Italy, Greece, Portugal, France, Germany and Turkey (T/O $110m). Moved to the UK end of 2009 to head up Avon´s flagship Skin Care brand, Anew, on a WEMEA level. Led a team of 4 brand managers and assistants.•Effectively protected WEMEA skin care market share in highly competitive environment from 2009 to 2011 with key competitors loosing share•Successfully re-positioned Anew in WEMA and evolved its role as flagship brand building on regime selling as key strategy to drive loyalty and frequency of purchase. Revenues up by +8% in 2011•Turned around Continental Europe skincare performance converting three years of consecutive decline into growth of +6% in 2011 focusing on Representative advocacy and new consumer pull initiatives, such as the Solutions Swap rolled out as best practice on a global level•Devised and negotiated business case for key market Turkey driving the Skin Care business back to growth in 2010 (+11% versus PY) Show less

Executed yearly marketing plans for Germany and Greece based on strategic and financial objectives (T/O $23m). Coordinated marketing campaigns. Delivered agreed KPI objectives and designed “ad hoc” action plans. Supervised a team of 4 marketing planners.

Designed marketing campaigns. Created Representative incentive plans & programmes. Delivered sales performance analysis & quarterly presentationCo-author of Avon-published book “Marketing at Avon, Do you get it?” distributed globally at corporate level