Magdalena Grzegorczyk Email and Phone Number

• Drive partner transformation and growth to prioritize and execute Go-To-Market strategy• Build strong sales enablement plans with Disti, Resellers and MNA partners, leveraging and scaling through partner’s platforms• Build digital marketing capabilities across partners and leverage with enhanced tools and campaigns elements• Marketing Excellence in Execution (organization of Microsoft Gala Channel Connect, conduct of own antipiracy campaign in Roland, successful new products launch)

• Driving effective and actionable to- & through- partner marketing investments and plans in Poland • Implementing and managing a marketing strategy for a commercial channel• Supporting business investment processes, ensuring compliance and monitoring budgets• Adapting and reviewing marketing materials and campaigns created by CORP• Collaborating with key stakeholders to build an effective local marketing plan and identify opportunities on the local market

• Supervising and managing distributors• Supply Demand Planning• Forecast & Budget planning and execution• Work closely with the distributions to ensure availability of Microsoft products• Creating price construction for whole Surface Commercial Category and competitive offers for B2B customers• Ensuring excellent communication of the value proposition of the Surface Category to partners, customers and sales team and strong support of the whole selling process• Close cooperation with Retail Surface team in order to build a common product strategy• Marketing execution• Planning the launch of new products including the strategy and management of cross-segments implementation of the plan• Product positioning and managing production of all marketing materials to empower products’ strategy in the market • Market and competition analysis to deeply understand the areas of opportunity for Microsoft Surface Category

• Establishing sales processes and rhythm of business• Sales Data Accuracy; Report composition and delivery• Channel support and BG forecasting• Support business investment process, ensuring compliance and monitoring budget• Ad Hoc reporting and analytics• Business planning rhythm (Weekly, Monthly, Quarterly)• Close cooperation with Sales Team, Distributors• Marketing execution• Creating local marketing campaigns (newsletters, social media, conferences, etc.)• Drive the training, execution and operational excellence to support the core sales processes & other related activities

October 2015 - September 2016 CHAMP AAMWarsaw, Masowian District, Polska• Leading retail specialists team management, recruitment, development, sales targets supervision• Close cooperation with business partners’ PMs, driving local execution, managing stores capacity, setting up marketing and sales activities; • Motivation programs development and execution; • Special projects coordination; • Retail marketing projects support; POS marketing support• 1:many trainings creation and delivering;

July 2012 - September 2015 AAMWroclaw, Lower Silesian District, Polska• Full responsibility for brand image in western Poland area by taking care of subordinate Points of Sales and delivering product trainings and presentations, as well as motivation of sales staff and business advisors,• Implementing sales plans• Monitor market developments and provide analyses• Creating local marketing campaigns• Building solid, positive relationships and a network of customers in the region,• Motivating sellers to increase sales of products with Windows Phone, Office, Xbox (all Microsoft products) • Supervising for Microsoft promoters on the Dolny Śląsk area (including recruitment in it)

• Merchandising activities,• Trainings of Microsoft Products for:- regional market (f.ex. Telco Operators, RTV Euro AGD)- mass market and business partners (f.ex. PC Factory, Komputronik)• Execute regular store checks including reports to KAM’s regarding product presentation and stock levels

Promotion of brand representing Company during conferences.