A strategic management and marketing expert with specialisation in ICT, smart environments and interactive marketing focusing on technology applications in tourism, travel, hospitality and leisure industries. Teaching, researching and consulting in sustainable tourism development and new business models in digital economy. Member of Scientific Council of e-TravelForum and Chairperson of competition commitee in “New.Tech – New.Travel” contest.Research focus: business digital environment, data-based experience management, smart tourism development, social media marketing strategies and mobile marketing (SoCoMo), and new business models in digital economy.Current projects: - "Intelligent system of searching for tourist offers based on natural language understanding algorithms"- "Intelligent system of price prediction of travel packages using advanced methods of fusion of multidimensional data and learning machine (ePREDYKTOUR)".Frequently delivering keynote presentations, speeches, seminars and workshops in both academic and professional conferences.