Ensure that creative concepts flow from ideation to realization with strategic priorities always at the forefront. Liaise and coordinate with translators to ensure tone of voice not only in English but also maintaining the eBay voice across global regions. Pitch creative ideas to stakeholders, adapting content strategy when required, and ensuring a positive user experience across all touchpoints.

Created copy and key messages for emails, on-site materials, advertising, and in core product flows for major eBay initiatives. Partnered with design to quickly create iterative test-and-learn copy. Championed and advocated for the eBay Tone and Voice and our brand guidelines across all initiatives. Created and maintained editorial and educational content, email marketing campaigns, articles, landing pages, social media and other communications. Infused SEO and conversion tactics/strategies into content development. Developed, managed, and maintained close relationships with internal customers and Marketing, Brand, Legal departments, and the wider Global Brand Content Studio teams. Created, pitched, and executed creative briefs and brainstorms. Additionally, created a successful proofing solution due to the absence of a proper tool to help streamline team operations.

Create clear, effective, and original copy and content for our clients’ onsite marketing. Develop creative ideas and concepts across various channels where applicable. Adhere to clients' tone of voice and brand guidelines. Research competitors and trends for creative inspiration. Facilitate Creative Team brainstorms and mentor Jr. Copywriters and help shape their work. Identify process inefficiencies and proactively create guidelines and policies to enhance copy quality. Act as brand guardian for brand guidelines to define and identify what is on/off-brand for clients. Shape and produce copy that engages, inspires, and converts customers. Work closely with the Copy Director, Group Account Director, and stakeholders across all regions to develop and define band ToV across each territory. Partner with Sr. Strategist and Group Account Director to develop creative propositions for campaigns and concept development. Guide Designers to create best-in-class communications, incorporating copy and design best practices across all channels including ATL through BTL, OOH, TV, radio, email, web, display, and social. Approve final creative assets for regional work as well as across accounts.

Senior Copywriter, CXD eBay GlobalResponsible for creating original copy for various eBay global initiatives, not limited to email marketing campaigns, social media display ads, push notifications, among others. Accountable for copyediting tasks across Copy and Design departments and nurturing junior copywriters for growth opportunities—helping establish a strong sense of eBay’s voice and tone. Consistently work alongside Design and Strategy departments to create original concepts that cater to eBay global’s customers in North America (US and Canada), the UK, Australia, and Germany. Overall, this role demands the ability to trans-create copy across languages and regions with acute attention to detail and an analytical, strategic way of thinking.Internal projects:Assisted in the development of copy standards across Feed as a whole, in addition to creating working documents to help the onboarding process and streamline operations within the CXD team. Created, monitored, and executed a yearly Skills Assessment aimed at measuring the collective skills of the copy team as a whole, across clients. Additionally, became more involved with the internal functioning of Feed by co-leading the wellbeing group which aims to enhance employees’ occupational wellbeing. Alongside this role co-leading Kindred, an ERG focused on ensuring cultural wellbeing, inclusion, and celebration across all departments and teams at Feed. Tools worked with:Internal CMS, Microsoft Excel, G-suite (docs, sheets, slides, sites), Zoom, and Figma.

I’m passionate about helping propel small businesses towards their full potential when it comes to voice and tone and online presence. I've had the opportunity to work with various businesses in the fashion, cosmetics, technology, medical, and business fields to develop blogs, social media posts, and website landing pages with exceptional copy to suit their marketing goals.

Responsible for content creation for TikTok, Instagram, Twitter, and Facebook in addition to community management. Drafted and edited copy for blogs, email newsletters, and website landing pages using Wordpress as a CMS. Monitored Key Performance Indicator (KPI) analytics, drafted reports and made recommendations based on findings for organic and sponsored content. Drafted, scheduled, and monitored sponsored content on Facebook Business Manager and Later. Managed 100+ location pages, coordinating with franchisees to promote local deals and events. Monitored competitors and current trends, as well as working with influencers for new store openings and product launches. Worked with multiple levels of management to ensure the carry-out of marketing initiatives, ensuring the successful execution of the content calendar.

Provided creative services through content creation in blog management, eBook writing, email marketing, landing page content, brochure creation, copywriting for digital and print marketing materials, and social media content and calendar creation, while ensuring SEO best practices for 30+ health care clients. Provided customer service and relevant marketing training, as needed. This position focused on content management, copywriting, and brand strategy.

Direct responsibility for maintaining and establishing business to business relationships, brand advocating, meeting targets, and developing social media content. Created awareness for the Evo Car Share brand through representation at business to business conferences and events.

Coordinated and executed quarterly events including fund-raising initiatives, youth groups, and food-for-the-homeless programs. Directly responsible for events planning, creation of program materials including drafting lesson plans and other copywriting duties, and end-to-end social media management.