Magda Pacheco Email & Phone Number

• Digital: Oversaw all digital and social media for rising UNO music artists and actors including: Chonga Girls and Brianna, among others. Created digital content, directed all social media development, online promotion and marketing campaigns. • Marketing: Directed all local and national multi-media marketing campaigns for all UNO distributed networks including Multimedios Television, Milenio Television, and Teleritmo. Introducing and positioning in the U.S. market, Imagen Television, Mexico’s third national broadcast television network, to the major operators for distribution, including streaming platforms.• Production & Casting: Executive Producer and Casting Director of the UNO television pilot MESH ACADEMY.• Television Distribution: Distribute television channels, programming content, provide marketing services and Affiliate Relations support to the major streaming, cable, satellite, digital, VOD, and OTT operators in the U.S. • Affiliate Relations: Oversee Marketing and Affiliate Relations with UNO clients including Comcast, Charter, Time Warner, Cox, AT&T, DirecTV, Verizon, Cablevision/Altice, Mediacom and all TV streaming platforms.

Miami, Florida, United States

• Artist and Management Relations: Established and maintained excellent professional working relations with EMI artists, management, and Territory Executives.• Promo Tours: Oversaw, organized and implemented promotional plans, tours and events for all international priority artists such as Thalia, Carlos Vives, Carlos Ponce, Tiziano Ferro, Kumbia Kings, Jarabe de Palo, Aleks Syntek, Soraya among others.• Artist Roster: Handled the marketing for company’s top international Latin Artists such as Carlos Vives, Thalia, Carlos Ponce, Tiziano Ferro, Carlos Baute, Jarabe de Palo, Kumbia Kings, among others in the international and US Latin markets.• International Exploitation: Oversaw the international exploitation for EMI Music Latin US label. Effective in obtaining the cooperation and support from EMI General Managers and Marketing Directors for album releases including coordinated multi-territory releases. • Marketing: Managed the album releases of all international priorities worldwide. Oversaw all marketing plans prepared by each territory, including Sales Forecasts and M&P Budgets. Developed and executed the strategies for established acts like Carlos Vives multi-Grammy Award Winning album “Déjame Entrar” and for new breaking acts such as Tiziano Ferro and Cabas. • Production: Managed album production process including art direction and delivery of production parts to international labels.

Los Angeles, California, United States

• Marketing: Created and implemented Marketing Plans, Sales Forecasts and M&P Budgets for the label’s top artists including Luis Miguel, Alejandro Sanz, Maná, Laura Pausini, Olga Tañón, Miguel Bose, Café Tacuba & Bacilos. Conceptualized and executed strategic plans that resulted in breaking Grammy Award Winning Maná for “Dónde Jugarán Los Niños” and Alejandro Sanz for “Más” in the US market. Participated in International Marketing Meetings and prepared weekly and monthly marketing reports for the Regional Office.• International Exploitation: Directed artist international exploitation in Latin America and Spain for US Latin based acts such as Olga Tañón and Bacilos among others.• Special Events: Organized Special Events and Press Conferences including the highly praised Luis Miguel multi-platinum record awards event for “Segundo Romance” at the Biltmore Hotel in Miami and the Hollywood Star event in Los Angeles. • Production: Managed album production process including art direction and delivery of production parts.• Videos and Photoshoots: Approved creative concepts, budgets, and final production. Hired video producers and photographers. Produced the National Annual WEA Corp. Album/Artist priority Presentations for eight consecutive years.

Los Angeles, California, United States

• Coordinated preproduction and postproduction activities for MCA Records, Motown, Geffen, Impact, Savage, Uptown, S.O.U.L. and RadioActive record labels, worked closely with UNI Distribution, Copyright, Production Services, A&R, Art, Legal, recording and mastering studios, Promotion Department in handling of album releases for artists that include P. Diddy, Nirvana, Patty LaBelle, Bobby Brown, Mary J. Blige, Alanis Morrissette, Counting Crows, The Eagles, Kylie Minogue, Tom Petty, Smokey Robinson, Boyz II Men, Neil Young, Reba McEntire, Vince Gill, George Strait among many others.

Law

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