Magdalena Kowalczyk Email & Phone Number

Warszawa, Woj. Mazowieckie, Polska

Warszawa, Woj. Mazowieckie, Polska

Warszawa, Woj. Mazowieckie, Polska

• Leading two teams of 10 people (content and PIM), managing main PIM platform (akeneo) Delivering product data, photos and marketing content for online and offline touch-points• Building from scratch a new e-commerce platform• Successfully creating data-based processes which involve multiple stakeholders (including logistics, IT, content creators, UX designers etc.), which help automatization of publishing products and marketing content in multi-channel environment• Optimizing existing e-commerce platforms in cooperation with developers, designers and analysts

Warszawa, Woj. Mazowieckie, Polska

• Launching digital Content Studio - a new business unit which is responsible for production andselling digital content for internal and external clients• Coordinating end-to-end content creation process and cooperation with production studios,designers, developers, photographers and domain experts• New business development: preparing content offers, identifying values and strategic vision forcustomers, negotiating and new business pitches for industries such as beauty, fashion, homedecoration and toys• Providing product trainings and support for the Sales Department• Reporting directly to the Chief Digital Officer

Warszawa, Woj. Mazowieckie, Polska

• Coordinating the work of 6person team (graphic designers, ecomerce specialists) • Planning and implementation digital content strategy• Managing SEO, design and video projects for web and app content including briefs, photo shoots, brand campaigns • Maximizing sales results by planning and executing discount campaigns across ecommerce channel

Warszawa, Woj. Mazowieckie, Polska

• Planning and implementation digital content strategy • Supervision over content creation activities for the CCC's website • Developing a content marketing calendar to provide regular content on the website• Creation of entertaining and SEO-friendly texts for the website's magazine• Coordinating email marketing campaign• Supervision over UGC (User Generated Content)• Online visual merchandising • Co-operation with external agencies

Warszawa, Woj. Mazowieckie, Polska

• Developing and executing sales steering • Range grouping • Improvement of the website design • Leading website sales campaigns • Seeking and identifying business opportunities by analysing market trends and benchmarking with other companies • Defining metrics and measuring success of content using internal and external analytics

Warszawa, Woj. Mazowieckie, Polska

• eContent management• Preparing customized audit templates for main brands • Executing and presenting eRetailers audit scores• Co-operation and support for sales and trade marketing departments• Act as SPOC in online merchandising areaIncl.Remington and Russell Hobbs

Warsaw, Masovian District, Polska

• eMerchandising execution for Top FMCG client in Polish, Czech and Spanish markets, at key eRetailers• Preparing and presenting eCommerce recommendations on behalf of brands for eRetailers • Content implementation and search improvements also for new products• eCommerce recommendation preparation for the eRetailers• Monitoring tool initiation in the process• Implementing custom recommendations for the eRetailers: bundles,cross-sell, up-sell, communications• Correcting filtration and navigation at eRetailers• Competition monitoring• Supporting shop in shop and landing pages implementations• Co-operation with several departments of the agency (design, technology, implementations, eContent, client service) • Daily store checks preparation• Capabilities audit and brand presence audit creationIncl. Procter & Gamble (Pampers, Oral-B, Gillette, Gillette Venus, Ariel, Vizir, Lenor, Fairy).