Magdy Mounir Youssef Email & Phone Number

Mississauga, Ontario, Canada

Missisauga

Mississauga, Ontario, Canada

Canada

• Ensure in-line brand performance achieves expectations by having all KPIs met or exceeded• Established data model for patient forecasts and market estimates.• Managed both sales and marketing data requests and reports. Automate and maximize the use of internal resources to minimize the cost and manage budget (OPEX)• Proactively response to future risks and issues related to market dynamics and BI• Provide insights to Multiple Myeloma Markets and future CAR-T business (Lymphoma/Multiple Myeloma

Toronto, Canada Area

· Explored the potential of AML market and other rare disease by managing landscape studies, KOL profiling, and running patient experience studies.Provide a landscape analysis for both ethical and consumer hot flushes market· Reduced uncertainty by evaluate the current and estimated market size/Disease state for EC905.· Established a clear road-map for positioning and trade naming of EC905.· Responsible for the crucial instigation of landscape studies of which resulted success for following products (XTANDI, MYRBETRIQ, and XOSPATA).· Refined the strategic imperatives for Astellas key brands to bridge the gap during execution of tactics and amplify customer experience.· Forecasted EC905 sales and defined unmet needs with KOL and share KOL identification in order to avoid overshadowing of MYRBETRIQ.· Conducted Patient flow and drew up patient journey for Oncology, Urology and immunology franchises.· Suggested no go decision to Voriconazole, after conducting market assessment to evaluate the current. challenges and non-compelling economic model, influences the group decisions to be efficient and not to go more with Voriconazole.· Key player within XTANDI core launch team for metastatic Castration Resistant Prostate Cancer patients.

Canada

Facilitated organization-wide transformation initiatives by establishing Marketing Operationswhich led to support of successful launch for Oncology Franchise, Overactive bladder business unit and road the map for new product pipeline. Refine the strategic imperatives for Astellas key brands to bridge the gap during execution of tactics and amplify customer experience.- Responsible for the crucial instigation of landscape studies of which resulted success for following products (XTANDI, MYRBETRIQ, and XOSPATA).- Reduced uncertainty by evaluating the current and estimated market size/disease state - Launched Marketing dashboards within FOCUS Analytics, initiated dashboard development within Qlikview - Pioneered attitudinal customer segmentation, led to optimize product messaging, refine positioning and enhance the ROI for marketing and sales campaigns- Oversee marketing metrics, dashboards and the reporting of return on marketing investment and campaigns- Led Market Research that resulted in development of patient flow algorithms for Oncology, Urology and Immunology franchises to evaluate the patients journey through out the disease life cycle

معد و مقدم برنامج خبر و تحليل

Toronto

Assist Vintages/LCBO Marketing team to meet new and existing customer revenue goals by developing and executing contact strategy for Key wine segmentsResponsible for clear and concise analyses of program results on segment performance and tests or ad hoc programsManages day-to-day execution needs across creative, production, operations, and QA for assigned programs and campaigns Takes accountability to ensure assigned deliverables meet expectations, are on strategy, and are delivered on timeWrites cohesive, organized and logical creative and test briefs for programs and lead discussions in various subject areasQAs and reviews emails in production to ensure flawless execution (creative rendering, click through, account assignments) across CRM programs and segmentsOwns bi-weekly status meetings with Creative and Customer Service teams

Digital Marketing and CRM business consultancy for Pharmacy chains, drug stores and Pharmaceutical companies

Create WYETH GOLD CARELINE through development and execution of strategic marketing plans for patients|consumer channels. Achieving outstanding patients|consumer acquisition and retention, resulted in significant increase of brand equity for Wyeth Nutrition and Vaccines.Managing WYETH-Agencies relationships, patient advocacy groups and HCPs to implement consumer facing program online and through retail • Developed the marketing plan and brand tactics for Careline and Wyeth’s online presence• Expanded Careline solutions and offering to brand pharmaceuticals• Established an ROI model for Careline • Oversaw creation and delivery of press releases, advertisements and consumer/patient materials.• Management of existing customer growth, loyalty and retention programs in addition to focusing on conversion of trial customers into new (repeat) customers.• Assisted consumers internally by collaborating with sales management to identifying alternative points of purchase for products that are out of stock at consumers home store • Created branding and launch label for global/regional Gold Care-line services to avoid potential pitfalls or missed opportunities• Engaged customers on social media• Developed and lead a fulfilment team to distribute welcome kits to new starts• Collaborated with sales and marketing teams to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities • Established, maintained and enhanced online relationships with KOLs and key consumers with a single goal to retain those key customers on different Wyeth products• Managed 4 direct reports whose primary responsibility was managing consumer feedback and business analysis

• Acted as the voice of the customer within the brand teams• Proactively developed various assessment tools and techniques to investigate areas of risk and opportunity.• Managed existing customer growth, loyalty and retention programs besides focusing on conversion of trial customers into new (repeat) customers.• Creation of new customer segments, measured migration of customers across segments through analysis of secondary data (IMS- ACNielsen – Tracker- TNS – Brand sales records).• Defined primary market research projects (Focus Groups/in-depth interview and face to face interactions) .• Establishment of primary and secondary market research tools for forecasting the potential of Prevenar sales and deployed a tracking audit of Enbrel Usage and Attitude for use with HCPs.• Played instrumental role in segmenting Moms and Patients using key differentiating probing techniques.• Designed sales material evaluation program by conducting price elasticity test for nutrition products.• Developed new product sensory test to insure customer acceptance of new line extensions, generated market research that uncovered the need to create a mascot for Wyeth Nutrition products (Goldi)• Proposed Progress Kids brand name and being actively involved in the development of product concept evaluation. • Astutely interpreted and presented findings and composed insightful recommendations for process improvements.

• Researching and analyzing market trends using SPSS• Identifying target markets and how best to reach them• Managing & monitoring Primary researches (including HCPs and consumers for Both Pharma and nutrition divisions) • Handling sampling, questionnaire design and methodology of data collection• Resolving field queries and issues of data collection• Manage results reporting to fit with research and marketing objectives.

• Development and management of Julphar Private Business through evaluation of product and country P&L with focus on increasing private market profitability.• Managed supply and shipping of finished products and marketing materials and ensured budgetary controls over current and new products.

V.Good, E-Marketing

Education record

Good, Computer Sciences

Bachelor'S Degree, Pharmacy

Bachelor'S Degree, Computer Science