Maged Adeeb Email & Phone Number

 Developing & implementing commercial strategies at the corporate level & subsidiaries

• Preparing the marketing plan including : Studying & assessments of the general environment & market forces. Conducting the assessment of product need , pricing policies , distribution channels & advertising & promotion activities including customer retention incentives programs • Define the needed for market research studies that support market decision making process.• Recruiting , monitoring the suppliers of marketing departments including: Advertising agencies , Public relation agencies  Marketing research agencies.• Validate the compliance of our communication to the guidelines of marketing & branding strategies

• Preparing the marketing plan including : Studying & assessments of the general environment & market forces. Conducting the assessment of product need , pricing policies , distribution channels & advertising & promotion activities including customer retention incentives programs • Define the needed for market research studies that support market decision making process.• Recruiting , monitoring the suppliers of marketing departments including: Advertising agencies , Public relation agencies  Marketing research agencies.• Validate the compliance of our communication to the guidelines of marketing & branding strategies

Promte CEMEX brands’ profile of technical attributes to increase recommendation & specifying level By :-Individualize the scientific background of each of CEMEX products; standardize the technical massage of marketing POPs -Insure the proper inclusion of technical attributes of the products in the Ads. & participate in the production phases. Developing relations with influencers & indirect buyers & specifiers of tof cement through :-Events like engineering conferences & seminars for consultants& large contractors.-Advanced courses of construction for newly graduated engineers(Candidate influencers ) -Road shows & School Of laborers courses for small contractors & technicians.Building relationships with end users & influencers through forminig influencers communities & creating means of recognition for their best practices , researches & Projects through yearly awards programs :-CEMEX Building Award, targeting to medium large contractors & their mega-projects constructed with CEMEX products.-CEMEX Contractor Award, targeting to medium & small contractors of Upper Egypt & local projects constructed with CEMEX products.-CEMEX Construction Research Award, sponsored by CEMEX & co-organized with the academy of scientific research & technology , the award targets researchers & consultants Creating & conducting training program for channels :-Create & conduct the Retailers Business School Training Programs.-Aiming to professionalize the channels & increase their business management Knowledg . Representing CEMEX in the committees of the Egyptian Organization of Standardization, Housing & Building Research Center for discussion of New Cement standards ES 4756/2005. Sharing the responsibilities in the preparation of the following programs :Loyalty programs and rewarding incentivesMarket research studies ( qualitative & quantitative )Mystery shopper & collect & win programs.TV. Ads' Production.

Mba, Marketing Managment

Bsc., Architecture