A non-profit awareness page for the community, tackling key consumer and patient queries, meanwhile, gives clues to HCPs on the latest updates and recent valuable braking pharma news.https://www.linkedin.com/feed/update/urn:li:activity:7139178008711540736

E-commerce, B2C, Digital marketing, SSM, SEO, Google Ads, Sales funnel, strategy, advertising, graphic designing, supply chain, logistics and customer service.

Primary Responsibilities:As a proficient leader, I directed the strategic and operational orchestration of an expansive portfolio encompassing five companies, notable among them ConvaTec (WT*), RegenLab (PRP*), and GEM Italy (surgery), among others. Employing an adept analysis of prevailing contexts and market dynamics, I adeptly formulated meticulous risk-mitigating plans, especially during 2020 pandemic.In this capacity, I was heavily engaged in:- Conceiving and forging marketing and sales strategies tailored to the distinctive requisites per supplier.- Innovating and executing comprehensive operational plans, and overseeing the KPI efficacy (monitoring).- Fostering seamless cross-functional collaboration by liaising with business development and access teams to maximize profit from product launches.- Establishing and nurturing partnerships with five critical suppliers, guaranteeing the pinnacle of collaborative synergy.- Furthermore, I judiciously led a dynamic team comprising three accomplished brand managers, fostering an environment of excellence and high-performance.Key Achievements- Engineered an audacious marketing roadmap characterized by rigorous alignment with financial forecasts and rigorous KPI benchmarks, thereby ushering in a new era of strategic clarity.- Pioneered the development and cultivation of a cadre of 21 skilled speakers, deployed in conducting 34 seminars, of which 24 were seamlessly transitioned to the virtual setup.- Masterminded and executed a resounding digital transformation, adroitly woven into a multi-channel marketing fabric—a strategic response to the exigencies imposed by the COVID-19 pandemic. WT=Wound Therapeutics. PRP=Platelet Rich Plasma.

Therapeutic Area: Hematology - Chronic Myelogenous Leukemia (CML) - Relapsed / Refractory Multiple Myelomao Brand Manager Immuno-Oncology and Hematology Cross-functional role on national and regional level, Operational, execution and monitoring and evaluation of Hematology/ I-O franchise including Sprycel (Ph+ CML-CP).• Key Responsibilities at Bristol-Myers Squibb:Strategic Brand Management: Orchestrated the strategic analysis, planning, and execution of the pioneering immunotherapy launch.Market Insights and Analysis: Conducted comprehensive market analyses to uncover emerging trends, competitive landscapes, and patient insights. Leveraged these insights to inform strategic decisions and drive the brand's market positioning.Cross-Functional Collaboration: Fostered seamless collaboration across departments, collaborating closely with R&D, medical affairs, and sales teams.**Key Achievements:1) Revolutionary Treatment Implementation: Effectively spearheaded the introduction of the tumor immunotherapy, achieving remarkable success in reshaping treatment paradigms across diverse carcinogenic conditions. The treatment's minimal side effects significantly improved patients' quality of life.2) Market Dominance: Played a pivotal role in capturing an impressive 80% market share, surpassing Keytruda. Your strategic initiatives not only garnered substantial market presence but also cemented the brand's position as a market leader.3) Positive Patient Impact: Championed a treatment approach that not only delivered clinical success but also profoundly enhanced patients' well-being by minimizing side effects. Your commitment to improving patient outcomes showcased the potential of innovative medical solutions.By highlighting these responsibilities and achievements, your LinkedIn profile will effectively showcase your strategic leadership, cross-functional expertise, and undeniable impact on reshaping the medical landscape.

▪ Fully responsible for brands’ marketing deliverables such as business plans, product positioning, promotional strategies, tailoring promotional campaigns and LCM plans▪ Implement product training course for new recruits and routinely communicate with sales force on product updates, competitors’ activity, best practice sharing▪ Liaison with medical team to conduct local clinical trials, surveys in addition to implementation of global clinical plan▪ Manage all brand related advertising and promotion, budget setting and phasing▪ Develop KOLs plans and follow up implementation of strategic projects▪ Field coaching and guidance▪ Responsible for Market Research proposals starting from setting objectives, methodology, sample size and their geographical distribution, to questionnaire validation and follow-up▪ Efficient and major contributor in field force structure, sizing and strategy▪ Collaboration with global and regional brand team, in addition to widespread cross-functional cooperation with different departments on affiliate level▪ Proposing and Developing marketing talent pool assignments and act as mentor▪ Proposal and implementation of digital initiatives (e-Detailing, mobile applications)▪ Participate in clinical trials decision making and involvement in key investigator selection▪ Preparation and execution of pre-launch activities of new monoclonal antibody for hypercholesterolemia.

o Senior Product Manager Sanofi, KSA April 2006 – till Sep 2014Operational and profit responsibility for a cardiovascular product (Aprovel® and CoAprovel®) including related line extension and local manufacturing projectsResponsible for Pre-launch initiatives for new anti-arrhythmic drug (Multaq®); AF therapy area

Established professional relationship and trust with specialists (mainly cardiologists) through assertive behavior and consistent follow up • Key responsibilities:▪ Launch the blood thinner Plavix® in retail and institution sectors in central area, KSA• Key achievements:▪ Expanded Plavix® sales in Saudi National Guard health affairs to reach € 2.3 million in 2005 and becomes the highest selling product in this key account▪ Nominated as international sales champion from KSA for two consecutive years