Creation of digital conent for the web and print design. Including motion graphics, digital signage, web design, videography, sound design & graphic design.

Working closely with the managing director of the business to increase website conversions & improve brand awareness & engagement throughout various social media outlets.Key responsibilities include:• Creation and management of PPC campaigns through Google Adwords & Facebook Ads -- Using keyword research & insights on demographics to create highly targeted campaigns across the search / display / re-marketing / shopping networks to increase brand awareness & over all conversion rates.• Content creation for web & print media --Using Adobe Photoshop & Illustrator to create high quality web/print ready graphics for use across various mediums. --Writing researched, focused articles for on site SEO and local media outlets. --Liaising with local & national media outlets to ensure print deadlines are adhered to.• Photography / Photo Editing / Product Descriptions -- Using in house equipment for product photography when necessary. -- Editing manufacturer product photography to ensure it adheres to the company's brand guidelines. -- Outsourcing product photography to local companies at peak times of the year & ensuring brand guidelines are adhered to. -- Uploading all products to the website & writing descriptions to improve on site SEO.

Increased online sales revenue by 30% within the first quarter by implementing data-driven marketing strategies, conducting A/B tests, and optimizing customer journeys through website navigation enhancements. Leveraged key SEO and SEM keywords to drive organic and paid traffic resulting in a higher conversion rate.Successfully resolved 95% of customer issues leading to potential sales, by proactively monitoring and addressing potential blockers in the customer journey. Implemented a live chat support system, reducing response time by 50% and enhancing overall customer satisfaction, as reflected in post-interaction surveys.Led the redesign of the home page across all online channels resulting in a 25% increase in user engagement and a 20% decrease in bounce rates. Implemented personalized product recommendations and a user-friendly interface, driving higher customer retention and repeat purchases. Analyzed weekly trade reports to track the impact of the redesign and used insights to further optimize the layout for maximum conversion.

Working in a busy and high volume environment driving consistency and best practices across allplatforms of the business. Responsible for achieving KPI’s and ensuring customer satisfaction with each product sold.Ensuring store KPI’s are achieved through up-selling, stock loss minimisation, efficiency andquality of repairs and building a loyal customer base.Training new staff on day to day activities in the store, including use of the POS system, cyclerepairs, PDI system for building bicycles for customer use and helping to improve theirproduct knowledge.Qualified bronze level child seat fitter and PDI trained (bicycle building & quality control) Day to day store maintenance such as gap checks, price checks, promotion updates, deliveriesand planograms.