Magenta Burgin Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Consultant designing and implementing brand and marketing strategies; with a focus on food, beverage and hospitality.- Product, seasonal and calendar moment campaigns- New & existing brand development- Content strategy, planning & production- New brand, product and venue launches- Annual marketing activity and calendar planning- Agency, contractor and freelancer procurement, briefing and management- Internal marketing function support - team structure, budget management, workflow planning, martech architecture and set-up, OKR/ KPI setting

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

A marketplace of the country's best restaurants where diners could order finish-at-home meals created by top chefs and restaurants. Born to sustain the hospitality industry through the pandemic, we delivered over 840K meals from over 60 of the country's best restaurants, and established a team of over 15+ to help the hospitality industry though on of its darkest times.

Melbourne, Australia

The challenge was to educate drinkers, retailers, and wholesale customers that quality, premium beverages didn’t need to be imported from Europe or come in green bottles.We built an internal creative and marketing team to disrupt the traditional means of reaching and connecting with customers in the beverage industry. Through interesting creative, product innovation and unconventional activations, we successfully took the brand across Asia and found a meaningful place for CAPI in the beverage landscape of Australia.

Melbourne, Australia

The job was to bring nimble creative and marketing functions in-house, establish an ecommerce channel and online experience that could support in-store shopping, and create a marketing channel plan that could scale globally. VM, seasonal campaigns, partnerships, activations & BAU communications were all led by an uncompromising brand vision of 'tea done differently'. We built a brand that elevated a daily commodity to a daily joy that threw traditions to the curb. Over 7 years with the brand we grew from ~25 stores in Australia to ~110 stores across Australia, Asia, the UK & the US and successfully transitioned to the Unilever brand portfolio.

Collingwood, Victoria

Collingwood, Victoria

Fitzroy, Victoria

Bachelor Of Communication (Business), Advertising & Marketing

Education record