Magenta Burgin work email
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Consultant designing and implementing brand and marketing strategies; with a focus on food, beverage and hospitality. Currently working with Trader House restaurants and retail brands.Previously:First employee and Head of Brand & Marketing at Providoor - A food delivery platform that connected Australia’s best restaurants with diners during the industry's most trying years.Brand Manager at CAPI - A mineral water & mixer company championing ‘Australian’ in the premium beverage category across APAC.Global Brand Manager at T2 Tea - A global retail brand radically reimagining and modernising the daily ceremony of tea.
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Project SalesNeometroMelbourne, Vic, Au
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Group Marketing ManagerTrader House Mar 2023 - PresentMelbourne, Victoria, Australia -
Brand & Marketing ConsultantMagenta Burgin Dec 2022 - PresentMelbourne, Victoria, AustraliaConsultant designing and implementing brand and marketing strategies; with a focus on food, beverage and hospitality.- Product, seasonal and calendar moment campaigns- New & existing brand development- Content strategy, planning & production- New brand, product and venue launches- Annual marketing activity and calendar planning- Agency, contractor and freelancer procurement, briefing and management- Internal marketing function support - team structure, budget management, workflow planning, martech architecture and set-up, OKR/ KPI setting
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Marketing ConsultantPidapipo Apr 2023 - Aug 2023Melbourne, Victoria, Australia -
Head Of Marketing & BrandProvidoor May 2020 - Jan 2023Melbourne, Victoria, AustraliaA marketplace of the country's best restaurants where diners could order finish-at-home meals created by top chefs and restaurants. Born to sustain the hospitality industry through the pandemic, we delivered over 840K meals from over 60 of the country's best restaurants, and established a team of over 15+ to help the hospitality industry though on of its darkest times. -
Brand ManagerCapi Mar 2017 - Mar 2020Melbourne, AustraliaThe challenge was to educate drinkers, retailers, and wholesale customers that quality, premium beverages didn’t need to be imported from Europe or come in green bottles.We built an internal creative and marketing team to disrupt the traditional means of reaching and connecting with customers in the beverage industry. Through interesting creative, product innovation and unconventional activations, we successfully took the brand across Asia and found a meaningful place for CAPI in the beverage landscape of Australia. -
Global Brand ManagerT2 Tea Sep 2016 - Mar 2017Melbourne, AustraliaThe job was to bring nimble creative and marketing functions in-house, establish an ecommerce channel and online experience that could support in-store shopping, and create a marketing channel plan that could scale globally. VM, seasonal campaigns, partnerships, activations & BAU communications were all led by an uncompromising brand vision of 'tea done differently'. We built a brand that elevated a daily commodity to a daily joy that threw traditions to the curb. Over 7 years with the brand we grew from ~25 stores in Australia to ~110 stores across Australia, Asia, the UK & the US and successfully transitioned to the Unilever brand portfolio. -
Brand StylistT2 Tea Oct 2013 - Sep 2016Collingwood, Victoria
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Creative Projects Co-OrdinatorT2 Tea Sep 2012 - Oct 2013Collingwood, Victoria
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Creative ProducerT2 Tea (From Within Guns For Hire Creative & Marketing Agency) Jul 2009 - Sep 2012Fitzroy, Victoria
Magenta Burgin Skills
Magenta Burgin Education Details
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Advertising & Marketing
Frequently Asked Questions about Magenta Burgin
What company does Magenta Burgin work for?
Magenta Burgin works for Neometro
What is Magenta Burgin's role at the current company?
Magenta Burgin's current role is Project Sales.
What is Magenta Burgin's email address?
Magenta Burgin's email address is ma****@****tea.com
What is Magenta Burgin's direct phone number?
Magenta Burgin's direct phone number is +614115*****
What schools did Magenta Burgin attend?
Magenta Burgin attended Bond University, Award School.
What skills is Magenta Burgin known for?
Magenta Burgin has skills like Creative Direction, Social Media, Concept Development, Marketing, Photography, Fashion, Strategy, Brand Development, Art Direction, Retail, Creative Strategy, Creative Writing.
Who are Magenta Burgin's colleagues?
Magenta Burgin's colleagues are James Tutton, Gracie Mullins, Riduan Farisi, Alex Roome, Jeff Provan, Max Post, Eva Tang.
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Magenta Burgin
Greater Melbourne Area
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