- Derived and Implemented Customized Analytical Solutions for diverse client projects and POCs across verticals such as Manufacturing, Automobile, Digital Media, Entertainment, Pharmaceutical and more.- Chief contributor (Data Sciences) in the Conception, Development and Setting up of the Analytical Framework and Solutions for the Company’s Flagship Custom Analytical Dashboard & Reporting Platform – Dashience- Developed diverse tools for Forecasting, Text mining, Digital Auditing, Clustering, Association and Feature selection.- Provided result oriented and successful analytical solutions such as Root Cause Analysis, Customer Churn Analysis, Segmentation, Behavior based data analysis, Predictive Modelling and more for various client projects. - Developed tools to scrap Web Analytics from different sources.- Worked on several APIs for pulling data sources from Google Analytics, Google Adwords, Social platforms etc.- Provided Analytical Support to the Digital Marketing Services of the company – Provided solutions to enhance account performance by optimizing PPC campaigns- Developed a SEO tool for back-end analysis scripts to showcase various insights - Explored budget constraint forecasting and flow based forecasting- Rebuilt old programs' source code to optimize performance- Reviewed and created multiple technical documents.

1. Forecasting is one of the main project that I have worked in 2014 with different versions such as Display Media, Integration and custom based. Duration: 18 months Software: R Language & Java NetBeans, SQL server2. Developed a tool to scrap web analytics from different sources Duration: 6 months Software: Shiny R3. Worked on several API’s for pulling data sources from Google Analytics, Google Adwords, Social platforms Duration: 2-3 months Software: Java, R4. Custom Analysis for Niemen Marcus, Staples, General Motors, SONOS5. Worked on Content Enhancement tool in Text mining Duration: 8 months Software: Java6. SEO Tool to display various Insights and predictions Duration: 10 months Software: SQL server, Java NetBeans7. Experiment on CTR based on positions and vertical8. Worked on Simulation tool for accuracy measures for interval values Duration: 4 months Software: R9. Explored Budget Constraint forecasting and Flow based forecasting. Duration: 4-6 months Software: Java NetBeans10. Solving mathematical analysis like Cohorting, Pareto, Active. Duration: 4 months Software: R11. Worked on Feature Selection techniques for few clients. Duration: 2 months Software: R