• Enterprise-wide B2B Marketing • Customer acquisition and member retention• Sales enablement development and support• Product marketing • Support product launches

DispatchHealth brings the power of the hospital to the comfort of home. • Develop scalable, omni-channel marketing programs for 75+ strategic business partners including health systems, payers, providers and employers to drive volume (B2B2C)• Build and nurture relationship with 75+ strategic clients to oversee strategic planning and integrate tech and marketing to drive success• Understand competitive landscape, target audiences and value props to refresh core positioning, differentiation and content for rebrand in 2022.• Lead D2C demand gen program targeting high-risk patients that drives 20% of volume MoM through direct mail, paid media, email, social, video, OTT, etc. • Author relevant B2B and D2C content, driven by SEM, including collateral, sales enablement, slide decks, video, website content, newsletters, webinars and email campaigns that resonate with company value proposition, key personas and customer journeys. • Collaborate with internal teams and subject matter experts to develop customer-facing web content, sales presentations and collateral for high-priority health systems, payers and patient audiences.• Conduct market research with focus on key personas and competitors; share insights to influence go-to-market decisions, brand positioning and customer acquisition.• Partnered with large national partners like Optum, UHC and Humana to activate members through digital tactics and direct mail that resulted in 20k visits across three partners • Built and optimize gated partner resource hub with 100+ turnkey B2B and B2C materials to increase partner engagement by 15% • Create B2B and D2C content, including collateral, video, website content, blogs, white papers, email campaigns and more, that resonates with DispatchHealth’s value proposition, key personas and customer journeys • Collaborate cross-functionally with partner success, payer and sales teams, clinical integration, legal and ops to scale best performing tactics across 50+ markets

Bartlett Creative is a design studio that focuses on branding, art direction, websites and inbound marketing. In this role, I delivered strategic insights into brand development, digital marketing strategies and content distribution across channels for five clients (B2B and B2C) in healthcare, outdoor recreation, tech start-ups and SaaS.

In October 2019, my husband and I pursued a long-held dream to travel the world. We embarked on a yearlong journey that took us to 10 countries from Japan to New Zealand and ended with the onset of COVID-19.

Magneti is a full-shop marketing agency specializing in consumer research, brand and web development and digital marketing. • Oversaw marketing, client and project management for up to 15 clients at a time, consistently managed over $1,000,000 in monthly revenue and lead 35+ campaigns per month • Nurtured and grew successful client relationships with key stakeholders and C-suite executives in law, SaaS, healthcare, nonprofit, real estate, etc. • Managed five direct reports; understood unique skillsets and personalities to maximize performance and promote team cohesiveness • Led a team of 10+ members focused on project prioritization and campaign implementation to ensure highest quality work • Implemented a non-profit international social media campaign that increased followers by 58% and impressions by 62% • Executed SEO strategies for a healthcare company to increase YOY traffic by 200% and boost website to the page one of Google • Built web content strategy for a tech start-up to increase leads by 44.6% YOY • Developed strategy and built budgets, schedules, workflows and briefs for large-scale research, brand and website projects, with budgets up to $450k and 2 to 12-month timelines • Served as content strategist, copywriter and editor for GTM content plans for clients and Magneti (including product collateral, white papers, blogs, web content, video scripts, infographics, promo copy and more) • Executed multiple high-impact digital strategies for B2B and B2C clients such as social media, content marketing, SEO, PPC campaigns, paid and organic media, email marketing, video, PR, review strategies and traditional advertising • Created and improved internal and external processes; worked with leadership to solve operational roadblocks • Served as creator and co-chair of the company’s internal culture team and planned events to foster team morale • Key contributor to Magneti’s Inc 5000 award in 2018 and 2019

As a backpacking guide, I was responsible for guiding and mentoring up to16 high school or college students in the wilderness. • Developed strong relationships with college and high school students to positively influence and encourage them• Developed excellent decision-making skills, often formed under pressure• Learned about fostering community and empowering young leaders• Honed backcountry skills such as navigating, route finding, cooking and low-impact campingYoung Life is a non-denominational Christian ministry that reaches out to kids through personal relationships, club meetings and camp.

TPS is a SaaS healthcare company that provides revenue cycle management software. • Oversaw and executed the annual sales meeting, 75+ trade shows, customer referral program, monthly newsletter and webinar program, brand awareness campaigns, content development and social media to increase customer engagement by 57% • Researched, developed and implemented a new KPI to measure customer engagement and analyze client trends • Partnered with clients to create sales enablement tools such as case studies, testimonials, videos and customer success stories

Freedom Global creates sustainable solutions to alleviate poverty in the developing world through social business, education and mentorship. • Developed, executed and managed all aspects of annual fundraising and marketing efforts to raise awareness and over $1,000,000 each year. • Established and maintained relationships with donors and developed new sources of income from private foundations, businesses, events and grants • Served as the primary planner and trip leader for multiple trips to Kenya • Partnered with local Kenyan communities to create sustainable job and education opportunities

Created campaigns and collateral from scratch for East Durham Children's Initiative, a nonprofit that serves the urban youth in Durham, that would best reach a vast array of target audiences. Developed new communication strategy through social media, newsletters, press releases and event planning. Wrote and edited content for new website (see link). Worked alongside graphic designer to create collateral.

Covered news, politics, crime, business, education and features as a student co-editor general assignment reporter and photographer for the bi-monthly newspaper that serves the North East Central Durham urban community. Responsible for managing a team of eight reporters, copy editing and developing story ideas. Developed website and graphic design skills and a passion for community journalism.

Supervised 13 girls ages 8-17 for ten one-week sessions at a sports and mountain adventure camp. Coached basketball, lacrosse, tennis and mountain adventure activities.

Strategized to create a new marketing plan; wrote and edited press releases; contacted local news agencies; accomplished administrative work.