Strategic & Operational Event Management | Event Strategy | Budget OptimizationAs a seasoned event management professional, I bring a strategic approach to creating exceptional experiences that drive engagement and meet business objectives. My expertise spans from high-level event strategy to hands-on operational management, delivering seamless, impactful events with a focus on cost efficiency and value.Event Budgeting & Cost Optimization: Conduct in-depth reviews of event budgets to identify cost-saving opportunities while ensuring high-quality attendee experiences.Event Strategy & Execution: Advise on event formats, locations, timing, and vendor selection to maximize ROI and meet strategic goals.Cross-Functional Collaboration: Work closely with internal teams (marketing, communications, leadership) to ensure alignment and streamline event planning processes.Vendor & Contract Management: Negotiate and manage vendor contracts (venues, hotels, AV, catering, etc.), fostering strong partnerships and ensuring cost-effective, seamless event execution.Sponsorship Development & Activation: Design, negotiate, and implement impactful sponsorship programs that enhance event value and brand visibility.New Event Development: Lead the creation of new events, from feasibility and budgeting to marketing and post-event analysis, ensuring each aligns with business objectives and targets the right audience.Onsite Operations: Oversee all onsite event operations, including registration, staffing, vendor coordination, and troubleshooting, ensuring a flawless attendee experience.Post-Event Reporting & Analysis: Provide comprehensive post-event reports, including bill reconciliation, performance analysis, and recommendations for future improvements.

Event Management: Responsible for over 40 meetings and events annually ranging from executive board and committee meetings, exclusive runway fashion shows, concerts, industry parties & high end press events. Prepares RFPs, hires & trains event producers & staffing. Works with marketing & PR teams to develop full marketing plan for events including print, digital & social media campaignsTrade Shows: Plan and manage one of the largest US trade shows ,source and negotiate contracts for official service providers, order all F&B, AV and signage for the trade show, coordinate design and installation of all show management boothsSponsorship: Develop profitable sponsorship packages and pricing for each event, fulfill all major sponsorship and partnership agreements working to assure all expectations as well as contractual obligations are metEducation: Speaker negotiations & program management including multiple concurrent sessions, both live and virtual events.

Coordinated over 175 yearly training sessions, meetings, sales incentives and events for groups of 10-600 people while meeting demands of high level executives from Unilever, Compaq, Toshiba, Pitney Bowes, Campbell’s and Citigroup. Worked with hotels, transportation companies, DMCs, restaurants, off premise sites, cruise lines, charter companies, translation and production crews to create entire events. Managed registration, rooming lists, meal planning, AV coordination, budget reconciliation.

Met sales quotas while maintaining high average room rates and maximizing food and beverage revenue. Arranged all aspects of events including, prospecting leads, sales negotiations, planning food and beverage functions, arranging for all set-ups including audio visual services and providing all on site servicing.