Maggie Cheung Email & Phone Number

Oakland, California, United States

• “One-person creative agency” in newly developed department, Resale-as-a-Service, enabling secondhand apparel for brands. Responsible for maintaining relationships and the resale experience with numerous brands by providing guidance and design across creative and marketing aspects (eg, pitches, branding, product development, and e-com). Notable clients include Madewell, PacSun, adidas, Gap, crocs, Tommy Hilfiger, and Reformation.• Tapped to support design of thredUP’s rebrand in… Show more • “One-person creative agency” in newly developed department, Resale-as-a-Service, enabling secondhand apparel for brands. Responsible for maintaining relationships and the resale experience with numerous brands by providing guidance and design across creative and marketing aspects (eg, pitches, branding, product development, and e-com). Notable clients include Madewell, PacSun, adidas, Gap, crocs, Tommy Hilfiger, and Reformation.• Tapped to support design of thredUP’s rebrand in preparation for IPO• Key creative for “special projects” across all levels and executions of the company, from investor presentations to full website experiences Show less

San Francisco Bay Area

• Responsible for shaping and executing the strategic vision of the thredUP brand across all its digital and print channels, including retail and external partners• Maintain a high-level view across the company, understand the complexities, dependencies, and opportunities beyond my immediate team and deliver innovative creative solutions• Build a culture of creative thinking while leading a team of designers by mentoring, supporting, and directing their projects to meet business… Show more • Responsible for shaping and executing the strategic vision of the thredUP brand across all its digital and print channels, including retail and external partners• Maintain a high-level view across the company, understand the complexities, dependencies, and opportunities beyond my immediate team and deliver innovative creative solutions• Build a culture of creative thinking while leading a team of designers by mentoring, supporting, and directing their projects to meet business goals in a deadline-driven environment• Articulate and defend strategic thinking and creative direction to executive-level stakeholdersManage a budget and develop the planning process of all creative projects by partnering closely with key-stakeholders to ensure timelines, budget allocations, and resources meet scope• Build and maintain a network of external creative relationships with photographers, videographers, video editors, stylists, hair & makeup artists, retouchers, and print vendors, ensuring compelling and relevant content is delivered to its highest standards Show less

San Francisco Bay Area

Full accountability to rebrand thredUP upon hire. Partnered with co-founders to strategize how to move the brand forward and influenced everything from logo, packaging, site, email, social media, direct response to mobile. Started scrappy with a three person team and structured a completely functional creative team in two years.

San Francisco Bay Area

Strategized seasonal merchandising campaigns and led a team of in-house and freelance designers. Primarily responsible for the $120 million US women’s business, reaching 9 million visitors monthly. Concepted, designed, and worked cross-functionally to translate business objectives into compelling customer experiences across all digital touch points.

San Francisco Bay Area

Translated marketing and merchandising objectives into brand appropriate customer experiences by partnering with multidisciplinary teams and managed freelance designers. Single-handedly designed and managed the entire infrastructure of Gap’s blog, GapMag. Gained over 1.14 million visitors and garnered over 960 email exclusive subscribers. Tightly partnered with the editorial team to produce stories daily. Administered and initiated new processes to publish content.

San Francisco Bay Area

Immediately became a valuable team asset with the drive to deliver smart solutions to bridge creative and business goals. Quickly received recognition and gained ownership of higher-level businesses, GapBody and GapKids.

San Francisco Bay Area

Supported the Gap.com creative team by executing and delivering weekly and seasonal campaigns.

The only intern from the summer program to successfully achieve a position in this fast-paced, extreme deadline driven, award winning ad agency. Worked with creative directors and copywriters to pitch online, offline, guerrilla and TV campaigns for clients that included Little Penguin, Beringer, Petco, AAA, Univision and Lindeman’s.

Bfa, Advertising

Education record