Maggie Cuthbert Email & Phone Number

Alpharetta, Ga, Us

Nashville, Tennessee, United States

Oversee and execute digital marketing strategies:-Strategize and develop email marketing campaigns and automation; averaging a 42% open rate-Manage email marketing database (Klaviyo) of 60k contacts by establishing segments and conducting A/B testing to generate leads and sales, driving 34% of e-commerce revenue in 2023. -Drove 52% of total revenue for Black Friday, Small Business Saturday and Cyber Monday in 2023 through email markeitng campiagns -Own strategy development for brand presence on social media (Facebook, Instagram, and LinkedIn) to grow brand awareness; averaging a 4% conversion rate across channels in 2023 -Analyze and evaluate online marketing metrics (Google Analytics), conduct weekly reports (Google Sheets), and effectively present actionable insights and recommendations to the senior director-Partner with web design agency and creative team to manage Shopify website; create web content, edit and make product listings, facilitate promotions, and execute SEO strategies -Create content using Adobe Creative Suite and write copy for social media channels (Facebook, Instagram, and LinkedIn), email campaigns, and blog posts -Coordinate and strategize bi-yearly product photoshoots with the creative director and brand imaging agency for marketing assets

Nashville, Tennessee, United States

Responsible for marketing and creative direction support:-Streamlined content creation process by constructing and managing a detailed content calendar for social media channels (Facebook, Instagram, and LinkedIn); engagement rates grew 95% within the first 6 months -Implemented a new email content strategy resulting in a 182% increase in email campaign-attributed revenue for Q2 of 2021 -Created content using Adobe Illustrator, Photoshop, and Indesign and wrote copy for social media channels (Facebook, Instagram, and LinkedIn) and email campaigns-Established in-depth social media audits to align marketing efforts with business objectives -Liaised with affiliate program members and applicants to ensure brand guidelines are being met and payouts are distributed -Pioneered a NIL deal to affiliate program; enhancing market penetration for new collegiate collections-Designed a paper ad for the Williamson Herald to build brand awareness in the local area

Auburn, Alabama, United States

-Managed a budget of $400,000+ budget while administering chapter’s financial software to support day-to-day operations and ensure good financial health-Organized financial reports to provide accurate financial recommendations to other executive board members for decision making -Advised a chapter of 300 members by providing financial guidance based on member’s needs

Nashville, Tennessee, United States

-Assisted customers and anticipated customers' needs, ensuring customer satisfaction and creating an engaging shopping experience-Operated Shopify POS system, cash register and card transactions to process customer orders-Utilized upselling techniques to increase sales and provide product recommendation to customers

Franklin, Tennessee, United States

-Provided excellent customer service throughout busy season-Assed and met customer needs; resolving customer problems and creating an engaging shopping experience-Served as a product knowledge expert, answered questions and upsell complementary products and services

Franklin, Tennessee, United States

-Supported CEO in inventory management by unpacking merchandise shipments and adding new products to Shopify POS system -Operated Shopify POS system, cash register and card transactions to process customer orders -Utilized upselling techniques to increase sales and provide product recommendation to customers -Assisted customers and anticipated customers' needs, ensuring customer satisfaction and creating an engaging shopping experience -Led closing tasks ensuring all tasks were completed to store standards

Franklin, Tennessee, United States

-Assisted customers and anticipated customers' needs, ensuring customer satisfaction and creating an engaging shopping experience -Maintained store presentation with inventory checks, placing products back, and straightening racks-Assisted store manager in designing retail displays -Operated cash register for cash and card transactions with 100% accuracy-Oversaw opening/closing tasks ensuring all tasks were completed to store standards

Franklin, Tennessee, United States

-Directed content creation for social media pages at the annual Hammers & High Heels fundraising event-Created content to promote household items at the local Habitat for Humanity ReStore on social media pages on a weekly bias -Collaborated with the marketing team on ways to get high school volunteers more involved on social media; suggested having a branded Snapchat Geofilter at each high school build site

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: American Marketing Association and Theta Xi Chapter of Sigma KappaGraduated Cum Laude

Marketing